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Nordic Naturals launches liquid form of Nordic Naturals Ultimate Omega-D3 Sport

BY Michael Johnsen

WATSONILLE, Calif. — Nordic Naturals recently announced that its Nordic Naturals Ultimate Omega-D3 Sport is now available in a liquid formulation. The first liquid omega-3 to be “Certified for Sport” by NSF International, Ultimate Omega-D3 Sport liquid has been tested and is free of unsafe levels of banned or prohibited substances and their metabolites. 
 
One serving (i.e., one teaspoon) provides 2,900 mg of total omega-3s. The lemon-flavored liquid can be added to smoothies and offers a high dose of the omega-3s EPA and DHA in one single serving. It is also ideal for consumers who do not wish to swallow soft gels. As an added benefit, the product contains 1,000 I.U. of natural vitamin D3. 
 
“Nordic Naturals was the first fish oil brand worldwide to be certified by NSF International’s Certified for Sport program,” said Lisa Thomas, general manager of NSF International’s Dietary Supplements and Sports Nutrition Programs. “We congratulate them on expanding their certification to a liquid form.”

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Uncle Ben’s announces third annual cooking contest

BY Ryan Chavis

RANCHO DOMINGUEZ, Calif. — Uncle Ben's brand is teaming up with celebrity chef Marcus Samuelsson for the third annual Ben's Beginners Cooking Contest, which is aimed at inspiring healthy eating habits by encouraging parents and kids to cook together.

Starting Wednesday, Aug. 13, parents with children in grades K-8 can submit home videos of their families preparing a rice-based meal and discussing the experience together, the company said.

The bond that can blossom between parents and their children when cooking together is enormous," said Tim Snyder, VP of sales and marketing, Mars Food North America, the parent company of the Uncle Ben's brand. "It's our goal to instill this bond in families and at the same time, get kids to learn about healthy eating."

Participants will have the chance to win one of five grand prizes, which include $15,000 in cash, a hometown celebration and a $30,000 cafeteria makeover for their child's school. Submissions will be accepted until 11:59 p.m. on Oct. 10. Families can go to UncleBens.com for the official rules of the contest.

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Guinness to kick off Discovery Series with new lager

BY Ryan Chavis

LATROBE, Pa. and DUBLIN — Guinness, a brand from Diageo, announced the debut of Guinness Blonde American Lager, which incorporates American hops and Guinness yeast.

The brand's newest beverage is the first release in the Guinness Discovery Series, which showcases a range of "fusion brew" beer options, all of which will be released under the Guinness trademark. The series will release these brews bi-annually, beginning with Guinness Blonde American Lager.

"Beer drinkers' tastes are evolving and people are looking to try different flavors and styles, and we're excited to show what Guinness is capable of beyond the traditional dark stout with Guinness Blonde American Lager," said Doug Campbell, Guinness brand director. "The beauty of this beer is that we're able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers."

Guinness Blonde American Lager will be available in a 12-oz. bottle 6-pack, with a suggested retail price of $8.99. The beverage will hit shelves in mid-September.

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