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Nordic Naturals introduces OTC Pro EPA Elite

BY Jason Owen

WATSONVILLE, Calif. — Nordic Naturals now is offering Pro EPA Elite, a powerful EPA-only concentrate available without a prescription, the company stated.

With 1600 mg of the omega-3 eicosapentaenoic acid (EPA) in each serving, Pro EPA Elite provides high intensity, therapeutic support for healthy triglyceride levels and heart health, while promoting key anti-inflammatory pathways.

Pro EPA Elite is an EPA-only formula that contains a similar dose of fish oil to a much-studied ethyl-ester EPA formulation. This dose of EPA has been demonstrated in clinical studies to be beneficial in reducing triglycerides and other cardiovascular risk factors. Pro EPA Elite differs from the study product in that it is formulated in the more bioavailable triglyceride form, the company noted.

EPA is an omega-3 essential fatty acid that is required for optimal health but cannot be produced by the body. Fish oil is considered one of the best sources of the essential fatty acids EPA and docosahexaenoic acid (DHA). While most fish oil products contain both EPA and DHA, research shows therapeutic benefits from an EPA-only formula, particularly for supporting normal triglyceride levels and heart health.

“Research has confirmed that concentrated EPA, in the absence of DHA, is very beneficial for heart health, specifically for lowering triglyceride levels,” said Keri Marshall, MS, ND, and Nordic Naturals chief medical officer. “Research consistently shows that omega-3s manufactured in the triglyceride form are better absorbed than products in the ethyl ester form.”


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Sure antiperspirant and deodorant reveals new packaging, new conditioning solids

BY Antoinette Alexander

NEW YORK — Sure antiperspirant and deodorant has unveiled a new packaging design and expanded its product portfolio with two new conditioning solids.



Sure’s updated packaging features an infinity band to convey the brand’s message of continuous protection that lasts all day. The colored infinity bands — which are softer shades of purple, pink, blue, green and orange — differentiate the scents. The overall design, including the new purple, curved cap offers a proprietary look, which is sleek, feminine and modern.

In addition, Sure has created a Vitamin-Infusion Conditioning Solid and a Pure Essence Conditioning Solid. These pH-balanced invisible formulas promised to provide lasting odor and wetness protection and work to reduce irritation and smooth skin. The unscented Vitamin Infusion variety conditions and repairs skin with vitamins A and E, while the Pure Essence Conditioning Solid features a light fragrance and aloe extracts.



“We are proud to introduce our redesigned packaging and innovative new varieties,” stated Rick Cutler, marketing director at Idelle Management Co.“While most of the deodorant category is currently chasing a scent story, Sure stands out for offering lasting protection and light fragrances that don’t compete with a woman’s perfume or lotion.”

 

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Impax ships authorized generic version of Zomig

BY Alaric DeArment

HAYWARD, Calif. — Impax Labs has launched an authorized generic drug for migraine headaches under a partnership with AstraZeneca, Impax said.

Impax said its generics division, Global Pharmaceuticals, began shipping authorized generic zolmitriptan tablets and orally disintegrating tablets in the 2.5 mg and 5 mg strengths. The drug is a version of AstraZeneca’s Zomig.

Zomig had sales of about $196 million during the 12-month period that ended in April, according to IMS Health.

Authorized generics are branded drugs marketed under their generic names at a discounted price, usually under a deal between the drug’s manufacturer and a third-party company.

 

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