HEALTH

Nordic Naturals introduces Daily Omega line

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals on Tuesday introduced its new Daily Omega brand, a line of three omega-3 products.

"Consumers have a large variety of products to choose from when it comes to omega-3 fatty acids, and this can be quite confusing,” stated Corinna Bellizzi, retail division sales manager for Nordic. “Daily Omega makes this choice easy by offering three concentrated formulas — two for adults and one for children — where only one soft gel is required daily to support optimal health and wellness."

The three new SKUs include Daily Omega with vitamin D3, formulated to complement heart health with 500 mg of the omega-3s EPA and DHA in each lemon-flavored soft gel. There also is Daily DHA, formulated for a healthy brain and mood with 450 mg of DHA in each strawberry-flavored soft gel. And for children, there is Daily Omega Kids, which contains 275 mg of the omega-3s EPA and DHA in each chewable strawberry-flavored soft gel.

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Reckitt Benckiser acquires LiceMD brand

BY Michael Johnsen

PARSIPPANY, N.J. — Reckitt Benckiser on Tuesday announced its purchase of the LiceMD shampoo brand from Combe.

LiceMD is a pesticide-free treatment that helps control lice outbreaks with dimethicone, an effective synthetic lubricant with a well-known safety profile that is odorless, nonirritating and hypoallergenic, the company said.

"There is a dedicated movement toward pesticide-free lice remedies in the market that demonstrates a demand for a product like LiceMD," stated Charles Carol, brand manager of Lanacane, LiceMD and Scalpicin for Reckitt Benckiser. "With the addition of LiceMD to Reckitt Benckiser’s family of brands, we are excited to complement green projects dedicated to the eradication of lice in a responsible way."

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Prestige Brands breaks down causes of sore throat pain in study

BY Michael Johnsen

IRVINGTON, N.Y. — Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

In addition to screaming, the survey found that individuals associated with certain professions are susceptible to sore throats. The careers most commonly associated with sore throat pain are singers (53%) and auctioneers (40%). Healthcare workers (47%) and teachers (37%) also were perceived to be at risk due to their potential exposure to airborne illnesses. Conversely, 72% of sore throat sufferers were under the weather from a cold or flu.

“The findings are a testament to the fact that during winter months, colds and the flu are not the only causes for sore throat pain; rather there are many other causes as well,” stated Jean Boyko, VP science and technology for Prestige Brands.

The survey was conducted by the TABS Group, an independent consumer analytics company, which contacted 903 people to explore causes of sore throat pain and the remedies people use to treat them.

As many as 55% of respondents listed throat pain relief as the top reason for buying a particular sore throat remedy brand, followed by 38% who said they bought a particular brand because it works instantly. The survey also found that people under 30 years of age were more than 80% likely to have sore throat pain caused by excessive partying.

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