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Nonni’s Biscotti hopes to sweeten up cookie aisle with new flavors

BY Jenna Duncan

TULSA, Okla. Nonni’s Food Co., the maker of Nonni’s Biscotti, has announced the launch of two new biscotti flavors; caramel latte and mint cioccolati. The company said that it hopes to further growth in the cookie aisle.

Matt Duffy, Nonni’s marketing manager said in a release, “Due to unprecedented growth and consumer demand, Nonni’s Biscotti is expanding our line to include these delicious new flavors. Although cookie category sales have been generally flat for the past three years, Nonni’s Biscotti continues to generate phenomenal sales. The continued success of Nonni’s Biscotti is a result of our ongoing dialogue with the consumer, which helps us anticipate and meet their needs for flavor, portability and taste.”

Nielsen reported that Nonni’s Biscotti sales were up 38 percent in 2007 which reportedly accounted for 85 percent of the total growth in biscotti sales. The company said it expects sales to increase even further in 2008.

In addition to Nonni’s Biscotti, Nonni’s Food Co. also has New York Style brand pita chips and bagel chips and Old London melba toast snack crackers. Nonni’s products can be found at select grocers and premium food retailers.

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Michael McKee to join Purple Beverage Co.

BY Alaric DeArment

FORT LAUDERDALE, Fla. A former executive of Cadbury Schweppes, Unilever and Fuze Beverage will join Purple Beverage Co. as vice president of operations and logistics, Purple Beverage announced Wednesday.

Michael McKee will be in charge of contract manufacturing, production planning and purchasing, as well as other duties. He previously worked for Fuze as director of procurement and inventory planning and as business planner for Unilever. Before that, he worked with various brands at Cadbury Schweppes, including Snapple, Yoo-hoo, Mistic and Orangina.

Purple is a juice drink that combines antioxidant-rich fruits such as acai, pomegranates, blackcurrants, blueberries, cranberries, black cherries and purple plums. The drink contains no added sugar. It is available at drug stores, supermarkets and health-food stores, as well as restaurants, bars and nightclubs.

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Pepsi Bottling Group elects Trudell to board

BY DSN STAFF

SOMERS, N.Y. The Pepsi Bottling Group has elected that Cynthia Trudell to the PBG board of directors.

“We’re delighted to welcome an accomplished business leader like Cynthia Trudell to the PBG board. She has proven herself throughout her career to be an executive who knows the franchise system and knows how to deliver results and create shareholder value. She will be a valuable addition to our board as we focus on executing PBG

 

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