No gray areas when it comes to hair coloring segment
The hair coloring segment is experiencing growth, albeit modest growth, as men look to turn back the hands of time.
According to data from SymphonyIRI Group, sales of men’s hair coloring rose 0.31% to $140.6 million for the 52 weeks ended Oct. 2 at food, drug and mass (excluding Walmart). The biggest gainer, according to the data: Irene Gari Cover Your Gray for Men, which experienced a sales boost of nearly 72%.
In its most recent Men’s Grooming research report, Mintel noted that “the hair care segment received a boost from the hair coloring category, as population growth among senior demographics leads many men to use coloring to hide their graying hair.”
Men are buyers, not shoppers
At least that’s largely the thinking behind the new “Guy Aisle” prototype that Procter & Gamble created within a CVS/pharmacy store in Charlotte, N.C.
Unveiled in September, the new CVS/pharmacy men’s grooming section features products specifically designed for him, including Gillette, Old Spice and Head & Shoulders.
“Men are buyers, not shoppers,” stated Michael Norton, director of external relations for male grooming at Gillette, which is owned by P&G.
“They want to get the shopping done, and with all their grooming needs in one aisle, it makes shopping easier, quicker and simpler.”
Nielsen predicted the $2 billion men’s grooming business will grow to $3 billion by 2012, P&G stated.
Curls hair care collection gains retail distribution
LOS ANGELES — Ethnic hair care brand Curls has announced that its hair care collection is now available at Walgreens, Rite Aid and Sally’s Beauty.
The Curls line contains all-natural ingredients and is free of sulfates, parabens, minerals or petroleum oils.
The products available include:
- Creamy Curl cleanser: A gentle, sulfate-free curl cleanser (suggested retail price of $9.99);
- Coconut Curlada conditioner: A hydrating and luxurious rinse-off conditioner (SRP $9.99);
- Lavish Curls moisturizer: A second-day curl refresher that reactivates and moisturizes curls (SRP $10.99);
- A cream styler that is designed to define, defrizz and moisturize tresses, leaving soft curls without hold (SRP $10.99); and
- Goddess Curls: A botanical curl gel that promises to define, defrizz and hold curls without the stiff, crunchy feeling (SRP $7.99).