NMI, Nielsen to provide CPG manufacturers with in-depth LOHAS marketing info
PHILADELPHIA The Natural Marketing Institute and the Nielsen Company on Tuesday announced an agreement to provide in-depth insights into NMI’s Lifestyles Of Health And Sustainability consumer segmentation model and expertise, providing consumer packaged goods manufacturers and retailers with a better understanding of the $209 billion LOHAS market and the ability to make smarter “eco-decisions” about product development, positioning, pricing, communication and distribution to meet LOHAS consumers’ needs.
Nielsen will incorporate NMI’s proprietary segmentation model into its Homescan Consumer Panel and Spectra BehaviorScape Framework, enabling NMI and Nielsen to quantify LOHAS consumers’ attitudes, psychographics and behavioral patterns into their actual purchase behavior.
“Together, NMI and Nielsen offer an unparalleled level of ongoing insight into the LOHAS marketplace that no other company is able to provide,” stated Patti Marshman-Goldblatt, senior vice president at NMI. “For manufacturers and retailers, a key benefit of this relationship is the prospect of attaining and tracking greater ROI by identifying and targeting shoppers across the whole spectrum of LOHAS consumers and their varying degrees of eco-engagement.”
“Our collaboration provides CPG manufacturers and retailers with actionable insights, enabling them to intimately understand the LOHAS consumer, including where they live, where they shop and what they buy,” stated Tim Kregor, segmentation and targeting product leader of Nielsen Consumer Panel Services. “By working together, we can help companies develop meaningful eco-consumer strategies.”
Light BioScience receives OTC clearance for wrinkle treatment
VIRGINIA BEACH, Va. Light BioScience on Monday became the first company to receive a 510(k) over-the-counter clearance from the Food and Drug Administration for the treatment of periorbital wrinkles (wrinkles around the eye).
“This clearance paves the way for future development of a new anti-aging device to deliver the GentleWaves LED Photomodulation technology directly to the consumer marketplace without a prescription,” the company stated. “This … marks a significant milestone for our company as we continue to demonstrate our leadership in light-based science and break new ground in the medical professional and home-use markets,” stated Rick Krupnick, Light BioScience chief executive officer. “The opportunity to develop the first FDA-cleared at-home, light-based device to treat wrinkles is just the first step in making this exciting technology more accessible to the public.”
According to the company, GentleWaves has been scientifically proven to reduce the appearance of fine lines and wrinkles through the use of a patented system of pulsating amber-colored LEDs. These LEDs are specifically coded to stimulate collagen production while slowing down collagen breakdown, the company said.
Currently, Light BioScience is investigating the use of light therapy as a treatment for wound healing, radiation dermatitis, acne, thinning hair and ophthalmic disorders.
“Our on-going research reveals that the platform GentleWaves technology has the potential to treat or prevent a wide variety of medical conditions,” Krupnick said.
Crest to market Whitestrips with tartar control to female demographic
WASHINGTON Crest has offered another feature to appeal to female consumers of its Crest Whitestrips Daily product. The new product is called Crest Whitestrips Daily Whitening plus Tartar Protection, which includes the ingredient sodium acid pyrophosphate that protects teeth from tartar buildup.
The idea behind the extension of the Whitening brand was to increase its status into a brand for overall health rather than a brand based solely on vanity. Their target consumers are females that have not given in to the whitening craze yet, but its tartar protection is sure to give the female demographic a boost in the store aisles. According to Mariana Sanchez, executive vice president and global equity director for Crest business, Saatchi & Saatchi, New York, the target consumer is “interested in whitening her teeth, but it is not her main priority when it comes to oral care. We know she wants more.”
The new Crest product will also be featured in two TV spots and a print ad in April, highlighting the idea that the female consumer will not just be whitening her teeth by using the product, but also helping her teeth as well.
Crest Whitestrips dominates the at-home whitening category and according to published reports, Crest Whitestrips held the top spot with sales of $63.2 million. The Crest Whitestrips Daily Whitening Plus Tartar Protection will be the seventh SKU for the Whitestrips line, and is said to retail at $39.99 for 38 doses.