HEALTH

Nizo Wear introduces nursing bra with a pocket for hot or cold therapy to help relieve soreness

BY Michael Johnsen

ERIE, Colo. — Nizo Wear on Thursday introduced its Nizo Wear nursing bras, the nursing bras feature a patented pocket to hold a warming or cooling pack for breastfeeding pain.

Nizo Wear nursing bras are available for purchase at Amazon.com, Busymomboutique.com, Venturemom.com/shop and MamaJanes.com. Prices range from $19.99 to $29.99.

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Vitamin Shoppe sues law firm for trademark infringement

BY Michael Johnsen

NORTH BERGEN, N.J. — Vitamin Shoppe on Wednesday announced that the company had filed suit against law firm Seeger Weiss in New York federal court. Seeger Weiss has been using the company’s name and trademark "Vitamin Shoppe" in its domain name and marketing materials, as well as the trademarked Bodytech name in marketing and soliciting materials without the company’s permission, Vitamin Shoppe charged. 

Vitamin Shoppe argues that Seeger Weiss is infringing on the company’s trademarks on a website designed to solicit plaintiffs for a class-action lawsuit over alleged misrepresentations related to its Bodytech protein supplements and is being harmed by unauthorized use of its trademarks.  

Seeger Weiss had been doing this by using a domain name containing the Vitamin Shoppe trademark to misdirect and mislead consumers to its web site, according to Vitamin Shoppe. Additionally, the unauthorized web site had used pictures taken from the Vitamin Shoppe’s web site without permission.

Vitamin Shoppe is asking for a permanent injunction against further use of its trademarks, damages and transfer of the registration of the VitaminShoppeProtein.com domain to the company, as well as costs and attorney fees.

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NAD refers Bremmen Clinical diet-aid ad claims to FTC

BY Michael Johnsen

NEW YORK — The National Advertising Division on Tuesday referred advertising claims made by Bremmen Clinical, for its Vysera-CLS weight-loss supplement, to the Federal Trade Commission for further review.

NAD had requested substantiation for certain claims made by Bremmen Clinical for Vysera, including:  “As incredible as it sounds, groundbreaking research has just identified a compound that can not only help you lose weight, but can actually reshape your entire body, reducing waist size, hip size, thigh and buttock circumference and … last but not least … cause a significant loss of actual fat mass from all over your body. Has the ‘miracle pill’ finally arrived?”

However, during the course of its review, NAD learned Bremmen Clinical is associated with Basic Research, a company that has entered into a 20-year consent order with the FTC regarding advertising weight-loss claims for several of its dietary supplements.

NAD procedures provide that NAD may administratively close a proceeding, as it did in this case, when the claims at issues are the subject of federal agency consent decree or order.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

 

 

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