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Nivea celebrates National PDA Day in New York City’s Herald Square

BY Antoinette Alexander

NEW YORK — In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

“The Nivea brand itself is based on a simple insight that something truly wonderful happens when skin touches skin and people connect, and it is the way that humans express important emotions like love and compassion and comfort and nurture. In today’s society, which is a lot more fast-paced and a lot more technology-driven, we are starting to see that consumers connect with friends in the digital world and they get together there, but often at the expense of the relationship that they have with their loved ones and the physical world,” Magnus Jonsson, VP marketing for Beiersdorf, told Drug Store News. “We think people should pledge to be more connected with their loved ones, to hug more, to kiss more, to touch more, which is toward the essence of the brand. With today being June 20, the first day of summer and the longest day of the year, it is the perfect platform for us to say, ‘Let’s get out and publically display our affection for our loved ones and have a good time together.’”

Emmy-Award-winning talk show host Wendy Williams hosted the event. Celebrity couple Bill and Giuilana Rancic attended to talk about their relationship and how they remain close as a couple. Also on hand was Grammy-Award-winning artist Ne-Yo, who gave a special performance.

People who stopped by the event also had the opportunity to “spin the bottle” and win prizes, such as a $200 Nivea “date night” and free Nivea products. There also was a kissing booth and a photo booth.

But Nivea did not just focus on New York City. It spread the love nationwide through similar events also held on Wednesday in Los Angeles and nine other cities throughout the United States, including Seattle, Chicago and Phoenix.

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Study highlights need for increased sun protection education among men

BY Antoinette Alexander

SHELTON, Conn. — Men older than 50 years of age are more than twice as likely as women to develop and die from melanoma, yet many men admit to not using sunscreen, and even more report not knowing what skin cancer warning signs to look for, according to the results of a survey released by the Skin Cancer Foundation in partnership with the makers of Banana Boat and Hawaiian Tropic brand sunscreens.

The survey results reveal that nearly half (49%) of men in the United States admit to not using sunscreen in the past 12 months, and 70% of men don’t even know what skin cancer warning signs to look for. In almost every case, men prove to be less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. The survey was fielded online among 1,000 male and female respondents.

"These results are especially concerning when we consider that men over age 50 are more than twice as likely as women to develop and die from melanoma, the deadliest form of skin cancer," stated Joshua Zeichner, a spokesman for the Skin Cancer Foundation and assistant professor of dermatology at Mount Sinai Medical Center. "Reports show that 58% of new invasive melanoma cases diagnosed this year will be men versus 42% in women."

The survey also revealed that men typically do not follow recommended sunscreen usage guidelines. For example:

  • The vast majority of male sunscreen users (79%) are not aware that the recommended amount of sunscreen to use per application is 1 oz.;

  • A significant majority of men (61%) mistakenly believe that one sunscreen application protects skin for at least four hours, even though the recommended reapplication is every two hours or immediately after swimming or excessive sweating; and

  • Only 32% of men consider themselves extremely or very knowledgeable about how to properly use sunscreen to get adequate protection.

In addition, nearly two-thirds (64%) of men believe (or are unsure if) women need more sunscreen than they do, because of their misconception that female skin is more sensitive to ultraviolet radiation from the sun.

The survey results also showed a lack of skin cancer awareness among men. In fact, 85% of men are unaware that they are more likely to die of melanoma than women. Additional findings about men and skin cancer awareness include:

  • 70% of male respondents admitted they don’t know how to perform a skin cancer self-exam or what to look for;

  • More than half (57%) of respondents stated they are unlikely to see a medical professional for a skin exam; and

  • 26% of men realize that the chest and back are the most common places on the body that men develop melanoma.

"The survey results confirm what I see in my practice every day: Men just aren’t incorporating sun protection into their lives," Zeichner stated. "The Skin Cancer Foundation recommends that everyone adopt a complete sun protection regimen that includes seeking shade between 10 a.m. and 4 p.m., covering up with clothing, including a broad-brimmed hat and UV-blocking sunglasses, and wearing sunscreen every day. There is an obvious need for increased skin cancer awareness among men, and the Skin Cancer Foundation is actively working to better reach men with sun protection messages."

"We’re working closely with our retail partners to explore at-shelf solutions that educate shoppers and ease confusion when selecting the right sunscreen for themselves or their families," stated Minna Raffin, director of Banana Boat and Hawaiian Tropic brand sunscreens.

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New Viviscal Hair Repair tablets battle damaged hair from within

BY Antoinette Alexander

CHICAGO — Lifes2good, developer of the hair loss supplement Viviscal, has announced the launch of its newest product: Viviscal Hair Repair.

The new tablets specifically target women with hair damaged from heat treatments, chemical treatments, coloring, extensions, poor diet, pollution and stress. Hair Repair features a new formulation that is designed to target damaged and over-styled tresses, repairing from within and restoring health and strength.

"This is the first of our hair growth products to deliver a targeted solution for damaged, over-styled hair that works from the inside out," stated Mark Holland, CEO at Lifes2good. "A recent survey conducted for our Viviscal brand showed that 87% of consumers know that over-styling, coloring and straightening hair over a prolonged period of time does significant damage to hair, yet more than 68% of women surveyed continue to receive these treatments. These findings are striking, and we knew that we needed to create a specific formula to address the needs of these consumers."

Viviscal Hair Repair also contains the exclusive AminoMar C Marine Complex that provides proteins, selenium, biotin and folic acid, plus grape seed extract.

Viviscal Hair Repair tablets are available at Rite Aid and retail for $29.99 for a 30-day supply.

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