HEALTH

Nipro showcases diabetes-friendly energy shot

BY Michael Johnsen

BOSTON — Nipro Diagnostics is building around its co-branded blood-glucose meter with a line of glucose-control products, including its TruePlus glucose shot.

The entire line also includes a glucose tablet product, a glucose gel and a diabetes-friendly multivitamin. But it’s the diabetes-friendly energy shot that should garner the most interest, because that will be the acceptable delivery format for the next generation of diabetics.

As a category, sales of energy shots were up 43.5% to $173 million for the 52 weeks ended April 17 across food, drug and mass outlets, according to SymphonyIRI Group.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Nelson brings lower-dose, higher-absorption iron solution to market

BY Michael Johnsen

BOSTON — Nelson marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals.

Nelson, however, is approaching the market with a "less is more" mantra. In other words, it’s a lower dose iron solution with a higher aborption rate.

And because of the lower iron dose, it’ll be a lot less likely to cause constipation and will be gentler on the stomach too.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Hyland’s readies for relaunch of Teething Tablets

BY Michael Johnsen

BOSTON — Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For exmple, last week Hyland’s put out a call to its Facebook fans for help on developing its advertising message when it comes back to market.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES