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Nine-in-10 retailers utilize online marketplaces

BY Dan Berthiaume

RESEARCH TRIANGLE PARK, N.C. — Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

• Marketplaces: More than three-fourths of surveyed retailers (84%) are currently selling on Amazon, and more than half of retailers (63%) reported selling on eBay. Retailers said that the most challenging aspect of selling on marketplaces is maintaining competitive pricing.

• Cross-border trade: Nearly a third (30%) of retailers surveyed reported that 21-30% of their online sales come from international marketplaces. Retailers reported that global marketplaces are the number one point of sale for these international transactions. The majority of surveyed retailers (62%) think that Amazon provides the best opportunity to sell internationally.

• Digital marketing: Retailers reported that product listing ads are a top digital marketing strategy in terms of performance. Budget, confusion about options and the digital marketing landscape, and uncertain return on investment are the three most common factors preventing retailers from increasing their digital marketing spend.

• Mobile advertising: Almost half of surveyed retailers (40%) reported that 21%-30% of their current Web traffic comes from mobile devices. Most retailers (86%) think that Web traffic from mobile devices will increase over the next two years. To prepare, 75% of surveyed retailers expect to increase their mobile advertising budget in the next two years.

• Social media: Retailers’ top three business goals for social media are to increase brand awareness, reach a new generation of customers and drive conversions. Surveyed retailers said Facebook is the social platform that creates the most conversions for retailers.

“It’s critical that retailers evaluate what the rest of the industry is doing so they can stay on top of innovations,” said ChannelAdvisor CEO Scot Wingo. “Finding success in a crowded e-commerce landscape is all about being visible on multiple channels. Our survey results show that retailers are taking a multichannel approach to increase their exposure in every stage of the consumer’s path to purchase.”

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Survey: Majority of Americans confident of personal well-being

BY Michael Johnsen

WASHINGTON — The majority of Americans report they have had a good year when it comes to their personal health, and are paying more attention to their health compared to just a few years ago, according to From Hope to Cures: PhRMA’s Second Annual National Health Survey. 
 
The survey, which explores Americans’ attitudes on personal health and medical concerns, also brought to light three new trends evolving under the shifting healthcare landscape. Americans are seeking new sources of health information and are taking decision-making into their own hands, a large majority of Americans (78%) report they seek sources outside of their doctor’s office for health information, and 1-in-4 (25%) have done something different than what their doctor recommended. 
 
Americans report confusion around basic health-and-wellness facts and practices, most notably around childhood vaccines, which 1-in-4 Americans (25%) believe can cause autism.
 
And while most Americans are optimistic about their health, minority communities have unique health concerns and barriers. Among African Americans, 25% report they are dealing with diabetes, compared to 17% of Hispanics and 11% of whites.
 
“It’s crucial to keep the patient at the center of the healthcare dialogue in order to improve health outcomes in America,” said John Castellani, president and CEO of PhRMA. “This year’s survey not only provides a current snapshot of how Americans feel about their health and wellness, it reveals important new trends on where Americans are turning for health information and how they are making personal health care decisions.”
 
Among the key findings:
 
  • 66% of Americans report they have had a good year when it comes to their own health, while 63% report it has been a good year for their family’s health;
  • 58% of Americans report they are paying more attention to their health now compared with just a few years ago, with weight management, diet and exercise topping the list of personal health concerns; and
  • 20% report it was a good health year for Americans overall.
 
“While Americans are optimistic about their own health and that of their families, they are significantly less positive about the health of the nation as a whole,” said Geoff Garin, president of Hart Research Associates. “These findings reveal a disconnect in perceptions of how Americans view themselves and that of the average American in the context of today’s rapidly evolving healthcare system.”
 
The survey, conducted by Hart Research Associates, polled 1,207 Americans. 

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Thousands to participate in this year’s ‘Step Out: Walk to Stop Diabetes’ event

BY Antoinette Alexander

ALEXANDRIA, Va. — This year, thousands of people in communities across the country are expected to join the millions in the fight to stop diabetes by participating in the American Diabetes Association's Step Out: Walk to Stop Diabetes fundraising event.

Over the next few months, 108 walks are scheduled to take place, raising funds that are critical to change the future of the disease. Last year, more than 110,000 walkers raised nearly $24 million to support the Association's mission.

Walking is one of the best methods of exercise and helps control blood glucose levels and improves overall quality of life. Step Out is a walk that allows everyone to participate regardless of mobility or fitness level. With route options ranging from one to six miles, participants can walk as an individual or create a team and walk with friends, family and co-workers. There are all different types and sizes of teams at the Step Out events. Corporate teams, family teams, school teams, as well as clubs and organizations, are all welcome to participate.

As part of Step Out, the Association is also looking for Red Striders to join in the events. A Red Strider is a person living with diabetes who participates in Step Out and puts a face on this serious disease by helping others understand what it takes to live with — and fight — diabetes.

Today, there are nearly 30 million Americans who are currently living with diabetes. While an estimated 21 million have been diagnosed, 8.1 million people are unaware that they have the disease. If current trends continue, 1-in-3 American adults will have diabetes by 2050.

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