BEAUTY CARE

Nikki’s Magic Wand develops first mass-market campaign

BY Antoinette Alexander

PITTSBURGH — Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

Founder and managing director Nikki Manns will spearhead a multifaceted campaign that includes public relations, television and online “malls,” retail stores and direct response marketing, along with holiday specials and giveaways at NikkisMagicWand.com.

Nikki’s Magic Wand features a sleek, smooth and flexible tip that allows users to reach where their normal makeup applicators cannot. Whether the tube is square or round, thick or thin, the Wand is designed to reach the bottom, sides and shoulders accessing the remaining makeup.

“Nikki’s Magic Wand was designed with you in mind,” Manns stated. “Not only will the smooth, flexible tip perfectly swipe your makeup out of that tube, just like a new windshield wiper, it also is soft enough to apply directly.  The Wand’s patent pending design is eco-friendly, hygienic, easy to clean and can be reused indefinitely with different cosmetic products.”

 

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P&G’s My Black is Beautiful to participate in 2013 Black Girls Rock! awards

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s My Black is Beautiful continues to drive its mission forward with its latest program, Imagine A Future, to empower young black girls to be their best selves through participating in the 2013 Black Girls Rock! awards, which airs Nov. 3 at 7 p.m./6 p.m. Central on BET.

The Black Girls Rock! organization is dedicated to promoting positive images of women of color in mass media.

The Imagine a Future program launched in 2012 with the support of community organizations Black Girls Rock! and the United Negro College Fund, aiming to positively impact the lives of one million black girls over three years. This past April, the program sparked a national conversation with the release of the “Imagine a Future” documentary, which followed Delaware teen Janet Goldsboro as she traveled to South Africa to examine the historical and current beauty and self-esteem issues that challenge black women and girls. Since its debut, the program has also worked to equip young girls with tools and solutions, such as scholarships, leadership camps and online consumer interactive tools.

Now in its second year, MBIB is continuing its momentum by celebrating three young ladies at the 2013 Black Girls Rock! Awards, each of whom is “Making A Difference” (M.A.D.) in her community. After identifying several social disparities, these M.A.D. girls — Brooklyn Wright, Mary Pat Hector and Ty-Licia Hooker — have created community-based initiatives that have already delivered positive impacts in their communities and on the socio-political landscape.

  • Brooklyn Wright, 11, of Atlanta, is an award-winning “earth saver,” who travels from school-to-school to share her passion for litter prevention. Wright will donate learning gardens to 10 schools this year and will have her first annual Earth Saver Girl day camp.
  • Mary Pat Hector, 15, of Atlanta, founded “Youth Action USA” in an effort to take a stand against gun violence, bullying and youth issues. She also serves as the National Youth Director of National Action Network Youth Move, an organization founded by civil rights pioneer Reverend Al Sharpton.
  • Ty-Licia Hooker, 22, of Stockton, Calif., is president and founder of two community outreach programs. She influences at-risk youth through her programs Storm and the Summer Success and Leadership Academy, where an emphasis is placed on youth development and maturation.

“These three young ladies are the epitome of what the ‘Imagine A Future’ program is all about, and it’s our privilege to honor them for their dedication, hard work, and strength,” stated Grace Janes, brand manager for P&G. “When we see exemplary examples such as these three amazing young girls, we’re encouraged that we can and will achieve our ‘Imagine a Future’ mission to create a beautiful future for our young black girls. It’s our honor to know them and see them shine.”

 

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Brush Buddies introduces new Soniclean Pro Series

BY Antoinette Alexander

FONTANA, Calif. — Brush Buddies has introduced the new Soniclean Pro available in 5000, 3000 and 2000 models. 

The Soniclean Pro family provides up to 34,000 strokes per minute in whitening mode and offers a built-in two-minute smart timer that guides users to spend the dentist-recommended 30 seconds per quadrant of the mouth when brushing.

The Soniclean Pro 5000 comes equipped with a UV sanitizer to effectively remove bacteria from all four included brush heads. Three unique modes adjust the speed of the bristles from sensitive to standard to whitening. The whitening brush head features technology that embeds polishing particles on the bristles to remove tartar and stains. In addition to the whitening brush head, the sensitive brush head features ultra-thin tapered bristles that gently reach around teeth and gums. The soft bristles clean while massaging gums without discomfort so it’s ideal for people with sensitive teeth, braces or receding gums. There is also a full-sized brush head for adults that features soft bristles shaped to clean around the contours of teeth and gums. And for kids, there is a smaller brush head specially designed to clean even in those hard-to-reach places. A rechargeable battery economically powers the unit.

Like the Soniclean Pro 5000, the Soniclean Pro 3000 is rechargeable and provides three sonic cleaning modes and comes with three brush heads, including the whitening brush head as well as the adult and kids brush. The Soniclean Pro 3000 also includes brush head storage.
   
The battery-powered Soniclean Pro 2000 comes with two brush heads for the cleaning of adult and kids’ teeth. Special whitening and sensitive brush heads are sold separately.

 

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