BEAUTY CARE

Nielsen, University of Chicago Booth School of Business team up on consumer research initiative

BY Allison Cerra

CHICAGO — Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.

Nielsen said that the marketing information will allow academics to investigate topics that previously could not be studied and noted that, as part of the arrangement, all tenure-track faculty members and Ph.D. students from accredited U.S. colleges and universities can apply for access to the Nielsen Consumer Panel information the research firm is making available.

"Many of today’s best practices in marketing began as academic research," Nielsen SVP measurement science Frank Piotrowski said. "We believe this alliance will yield research that improves marketers’ abilities to drive growth and profitability in the consumer packaged goods industry."

The Nielsen information is based on product purchases made by a panel of consumer households across all retail outlets in all U.S. markets. The data set includes purchases from all Nielsen-tracked categories, including food, nonfood grocery items, health and beauty aids and selected general merchandise. The panel information represents 40,000 to 60,000 U.S. households who continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases.

"This will start a revolution in terms of the research we do as marketers and the insight we gain into consumer behavior," said Sanjay Dhar, the James H. Lorie professor of marketing at Chicago Booth and director of the school’s Kilts Center for Marketing, which will oversee release of the information. "Thanks to exposure to the power of analytics early in their education and careers, our Nielsen/Chicago Booth collaboration will yield a new generation of marketers passionate about insight and analytics."

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Dermovation develops new do-it-yourself back hair removal system for men

BY Antoinette Alexander

CINCINNATI — Looking to help men embarrassed of their back hair, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product.

“If you’re a man with back hair, it can have a huge impact your behavior,” stated David Sullivan, developer of BrazilianBack. “You don’t want to take your shirt off, swim in public or shower at the gym. Back hair removal options, such as lasers, are expensive, and shaving requires someone else’s help. Men are looking for a product that they can use in the privacy of their own homes to remove their own back hair, which is why I developed the BrazilianBack system. Not only is our system do-it-yourself, but treatments [also] last longer than regular shaving."

Combining such ingredients as thioglycolate with aloe and other moisturizers to protect skin, BrazilianBack offers another option for back hair removal. Each single-use do-it-yourself application kit retails for $28.99 and contains enough BrazilianBack hair removal cream for one application, as well as a specially designed back hair removal application garment.

To remove back hair, BrazilianBack cream is spread on the application garment, and the garment is fastened to the body. Wait roughly six to eight minutes and then rinse to remove. The three-step hair removal process takes about eight minutes, removing hair below the skin line for longer results.

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Bios Clinical Acne System lands spot in Walmart’s Top 10 contest

BY Antoinette Alexander

NEW YORK — After more than 1 million people voted in Walmart’s "Get On The Shelf Competition," America has chosen its top 10 most innovative products it would like to see on Walmart’s shelves. One of the winners is Bios Clinical Acne System, the brainchild of certified plastic surgeon Dr. Andrew Mark Klapper, Bios Systems has announced.

It carves out an entirely new niche in skin care called ProbioCosmetics, Bios Systems stated. Bios Clinical Acne System helps prevent and treat adolescent and adult acne.

"The skin care industry has never been able to commercialize and harness the power of topical probiotics," Klapper stated. "This is going to change everything. Instead of producing retail products dependent on active ingredients that degrade or oxidize, Bios Clinical puts the manufacturing plant on the skin, churning out the most beneficial active ingredients historically used in the cosmetic industry 24 hours a day, seven days a week."

When asked about acne and the Bios Clinical Acne System, Klapper stated, "It’s time to think differently. If you do not have the bacteria that causes acne growing on your skin, you will not get acne breakouts. We pride ourselves as an acne prevention company as much as a treatment. If this were not enough, our products utilize the very rare and tropically sourced Astaxanthin, the most powerful antioxidant known to man. Astaxanthin, which is 6,000 times more powerful than vitamin C, has no equal in protecting your skin through scavenging free radicals."

More than 4,000 inventors and entrepreneurs entered their product ideas to Walmart’s "Get On The Shelf" contest, an online competition that asked businesses and individuals to submit products not sold by Walmart. The public voted for their favorites in the first round of voting, which ended April 3.

The final round of voting opened April 11 and closes April 24. Three winners will get a shot at selling on Walmart.com and enjoy free marketing support. Walmart’s physical stores may also carry the grand-prize product.

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