News

Nielsen: Smartphone shopping behavior varies by store type

BY Allison Cerra

NEW YORK — A recent Nielsen survey revealed that in-store behaviors exhibited by U.S. smartphone owners who use their devices while shopping vary by store type.

Nielsen found that such behaviors as mobile couponing (either using or requesting a coupon) were most popular at grocery stores (41% of mobile shoppers reported using coupons there), department stores (41%) and clothing stores (39%), compared with other retail outlets — such as electronic stores, mass merchandisers, office supply stores, convenience stores, furniture stores and dollar stores.

What’s more, Nielsen found, smartphone shoppers heavily rely on their devices when reading reviews or scanning a QR code for additional product details. For instance, smartphone owners were more likely to read reviews on their devices while shopping at electronic stores, department stores and mass merchandisers (73%, 43% and 34%, respectively), compared with other store types. Similarly, smartphone owners also were more inclined to scan a QR code for additional product details at electronic stores, department stores and mass merchandisers over other retail outlets (57%, 36% and 31%, respectively).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Bug Bam takes repelling solutions worldwide

BY Allison Cerra

LOS ANGELES — A leader in mosquito repelling solutions now is selling its products worldwide.

Bug Bam — which creates such products as repelling wristbands, repelling pet tags and area repelling grids that may be placed in a variety of outdoor environments — said it now sells its products in 23 countries and counting. Worn around the wrist, ankle, or placed nearby, Bug Bam products have been scientifically proven to repel mosquitoes and other flying, biting insects for up to 100 hours. All products use 100% natural, nontoxic ingredients and are 100% recyclable, the company said.

The suggested retail price range for Bug Bam is $3.95 to $7.95. For more information, visit Bugbam.com or the brand’s Facebook page.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Publix promotes DiGrazia to VP finance

BY Allison Cerra

LAKELAND, Fla. — Publix has promoted one of its executives.

Gino DiGrazia, who currently serves as VP and controller of Publix’s business analysis and reporting, has been promoted to VP finance. In addition to his current responsibilities for business analysis and reporting, DiGrazia assumes many of the responsibilities previously held by Kelly Underhill, director of tax and treasury, who retired from Publix on March 30.

"Developing our leaders for future opportunities is important to our long-term success," Publix CFO David Phillips said. "I am pleased we have leaders like Gino who are prepared to take on new roles."

DiGrazia joined Publix in 1992 as manager of business analysis and reporting. In 1997, he was promoted to director of business analysis and reporting until being named VP and controller of business analysis and reporting in 2002.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES