BEAUTY CARE

Nielsen Holdings elevates two executives

BY Michael Johnsen

NEW YORK — Nielsen Holdings on Monday announced that Rick Kash has been appointed vice chair and will join CEO David Calhoun and vice chair Susan Whiting in the office of the CEO. Nielsen also named Mitchell Habib COO.

Kash is the founder of the Cambridge Group, a part of Nielsen and one of the world’s preeminent growth strategy consulting firms. Most recently, Kash served as chairman of the Cambridge Group. “Rick has dedicated his career to understanding consumer demand and helping clients use consumer demand as a business model to operate their companies and as a strategy to grow profitably,” Calhoun said. “We look forward to his expanded role and contributions.”

Kash is the co-author, with Calhoun, of "How Companies Win" and is the author of "The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits." "How Companies Win" was named among Fast Company’s “Best Books for Business Owners" (2010) and CNN Money’s “Five Business Books You Can Really Use” (November 2011).

Prior to founding the Cambridge Group, Kash co-founded Nielsen’s micro-marketing supermarket and mass merchandiser information system used by consumer packaged goods marketers. He is a member of the U.S. Senate Business Forum and the chairman of Genus Oncology, a research partnership with Harvard’s Dana Farber Cancer Institute.

Habib has led the Global Business Services organization since its inception in 2007. His appointment acknowledges the significant contributions the Global Business Services organization has made and continues to make in productivity and innovation, and recognizes Habib’s role in leading the organization as the primary delivery vehicle for all Nielsen data and measurement, globally.

Prior to joining Nielsen, Habib served as chief information officer for Citigroup’s North America Consumer Businesses and, before that, as CIO for Citigroup’s North America credit cards division. Habib also has held leadership positions at prominent global firms, including Ernst & Young and several major divisions of General Electric, during his 25-year career.

The appointments are effective Jan. 1.

 


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BEAUTY CARE

Living Proof names CEO

BY Antoinette Alexander

CAMBRIDGE, Mass. — Beauty company Living Proof has announced the appointment of Jill Beraud as CEO, effective Jan. 9.

As chief marketing officer of Victoria’s Secret for 13 years, Beraud played a strategic role in building the business into a powerhouse brand. She also served as EVP marketing for Limited Brands’ broader portfolio of specialty brands, including Bath & Body Works, C.O. Bigelow, Express, Henri Bendel, and Limited Stores. Most recently, Beraud was president of Starbucks/Lipton Joint Ventures and global chief marketing officer of PepsiCo. Beraud began her career at Procter & Gamble.

“I couldn’t resist an opportunity to work with some of the most decorated scientists in the world who are creating truly, transformative beauty solutions,” Beraud said. “Throughout my career, I’ve always had a passion for redefining women’s experiences in the multichannel retail space, whether in fashion and beauty or food and beverage. This is a chance to take it to the next level. I am looking forward to developing this brand and business to its full potential and introducing women around the world to Living Proof.”

“Jill’s track record of innovative marketing, retail expertise and business leadership makes her the perfect leader to grow a disruptive brand and business like Living Proof,” stated Jon Flint, chairman and co-founder of Living Proof and a founding partner of Polaris Venture Partners. “We at Polaris co-founded Living Proof with Bob Langer, MIT Institute professor, to solve consumers’ toughest beauty challenges by applying advanced technologies that we use in our biotech and drug delivery companies. We have succeeded in creating breakthrough products that live up to that promise and deliver ‘truth’, rather than the usual ‘hope’, in a bottle. Now it is time for us to build the brand even further and accelerate our growth under Jill’s creative and strategic leadership.”

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P&G underscores ‘Have You Tried This Yet?’ with BrandSampler, eSaver

BY Allison Cerra

CINCINNATI — Procter & Gamble is emphasizing its "Have You Tried This Yet?" campaign by offering consumers two new ways to test out P&G brands.

P&G is encouraging consumers to sign up for BrandSampler on the Have You Tried This Yet? website, where shoppers can gain samples of the campaign’s latest product innovations, including Crest 3D White Strips and Herbal Essences Touchably Smooth, and also opt-in to receive coupons for other P&G brands as well. In addition to the BrandSampler, P&G also is offering its eSaver, through which consumers can download coupons totaling more than $54 in savings with their own online shopper card.

In related news, P&G has tapped "Mythbusters" host Kari Byron to create unique brand demonstration videos for the "Have You Tried This Yet?" program to help bring to life the everyday science behind some of the campaign’s participating brands.

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