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Nielsen Holdings to complete Harris Interactive merger

BY Michael Johnsen

NEW YORK — Nielsen Holdings on Monday announced that it has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive, a global market research firm. Nielsen expects to complete the acquisition of Harris through a merger under Delaware law. Upon the completion of the merger, Harris Interactive will become a wholly owned subsidiary of Nielsen and its shares will cease to be traded on the NASDAQ Stock Market.

Harris Interactive will be integrated into Nielsen’s Buy business segment, which provides information and insights to manufacturers and retailers that helps them make more informed and impactful business decisions.  Nielsen will retain the Harris Poll brand.

“Harris Interactive is a natural fit with Nielsen’s portfolio of solutions, as the organization shares Nielsen’s commitment to deliver robust and integrated insights to clients to drive business outcomes,” stated John Lewis, president – Americas for Nielsen. “This acquisition enables deeper insights into consumer sentiment, as well as what consumers are watching and buying, while also expanding our footprint with important industry verticals, including pharmaceutical, automotive and financial services.”

 

 

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Gillette names soccer star Lionel Messi as new global ambassador

BY Antoinette Alexander

BARCELONA, Spain — Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.

Gillette also has become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s “Inner Steel” campaign.

According to Gillette, it defines “Inner Steel’ as the mental toughness, unshakable resolve and driving will to win. It’s an unfailing courage to go further to perform the best, which is at the heart of the brand’s history. Which is why, along with global ambassador Messi, Gillette is partnering on a local level with a portfolio of teams and players from around the world including; Joe Hart (England), Thomas Muller (Germany), “Oscar”, “Paulinho” and “Lucas” (Brazil), “Chicharito” (Mexico), “Falcao” (Colombia), Sergio “Kun” Aguero (Argentina), Juan Arango (Venezuela), Alexis Alejandro Sánchez “Alex Sánchez” (Chile), Shinji Kagawa (Japan), Ki Sung-Yueng (South Korea) and “Player of the Century” Pele (Brazil), as well as world national teams including Spain, Argentina, Brazil, Italy, Mexico, Venezuela and Chile.

To honor the “Inner Steel” displayed by men on and off the field for their team’s colors, Gillette is launching a new line of special edition Country Razors displaying national colors.

 

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Crest 3D White unveils new Brilliance collection

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Crest 3D White has introduced the new Crest 3D White Brilliance collection, which includes Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

New Crest 3D White Brilliance toothpaste contains an Illuminating complex to give teeth shine and luster after one use, the company stated. It utilizes micro-cleansing whiteners to polish away surface stains and reaches areas between teeth to clean with a gentle foaming action.

Designed to be used in conjunction with Crest 3D White Brilliance toothpaste, the Crest 3D White Brilliance Boost contains three times the amount of stain-lifting ingredient compared with Crest 3D White toothpastes to target surface stains from coffee, tea, wine and smoking. The booster’s whitening ingredient also adheres to the tooth’s surface while releasing stains. The formula is non-fluoride and can be used daily.

“The Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost mark innovative additions to the Crest 3D White collection that will provide our consumers with a smile that is dazzlingly white, brilliantly clean and amazingly fresh,” stated Rishi Dhingra, marketing director for Procter & Gamble. “Crest 3D White now offers even more ways to whiten and clean.”

The new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost is available at Walmart and Target as of Feb. 1 for $5.99 each. They can be found in drug stores, mass retailers nationwide and on 3DWhite.com beginning March 2014.

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