Nielsen: Health is coming home for the holidays
SCHAUMBURG, Ill. — According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.
For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3% and unit sales to remain generally flat (0.1%).
“With nearly a quarter of consumers indicating they have already started their holiday shopping by mid-September, I expect ‘pragmatic enthusiasm’ to inch spending levels higher than last year,” stated James Russo, VP global consumer insights, Nielsen. “Overall, this could be a season to celebrate. Nielsen’s Consumer Confidence Index is the highest since before the recession. Planned shopping-list usage is down so impulse buying could be up, and shoppers across the income spectrum say they plan to spend more in multiple areas.”
The continued success of fresh produce (expected holiday sales and unit growth of 4.6% and 3.7% respectively) seems to signal more health-conscious consumers and homecooking this holiday season, Nielsen stated. Traditionally, popular holiday food categories could also do well, including nuts (7.5% dollar growth and 15.1% unit growth) and jams/jellies/spreads (7.1% dollar and 1.1% unit growth expected).
Vitamins will be a bright spot across health and beauty with dollar (9%) and unit (9.2%) growth figures better than most items in the five-category analysis. Cosmetics could also do well, with an expected boost of 4.8% in dollars and 2.3% in unit growth.
Pet care will be another growth sector; Neilsen predicts pet owners will drive 5.9% dollar and 3.1% unit growth. The rest of home care, including cleaning and households products — even holiday wrapping paper — will see modest, price-driven dollar gains and unit sales declines.
On the topic of gift-giving plans, Nielsen’s Holiday Shopping Survey revealed gift cards and technology products tied for the lead (11% each) as products respondents plan to spend more on this year. With the exception of jewelry, every category, including toys, apparel, video games, books, cookware/kitchen and sporting goods showed modest improvements in consumer plans to buy more than in years past.
The number of respondents saying they plan to spend more with online retailers leads all channels at 18%, up from almost 13% last year. Consumers saying they’ll spend more at mass merchandisers doubled this year to 12% in 2012, from 6% in 2011 and 2010.
Although almost 6-out-of-10 consumers reported plans to spend the same as last year, there is a 10-point drop (from 37% in 2011 to 27% in 2012) in the number of people expecting to spend less. As many as 8% of respondents reported plans to spend more this holiday season, up from 5% in 2011 and 2010.
Hamacher Resource Group to serve up community pharmacy primer for new suppliers, sales executives
WAUKESHA, Wis. — Hamacher Resource Group on Thursday announced it is offering its one-day workshop, "How to Grow Sales Within Independent Pharmacy," at the company’s headquarters located here on Nov. 7.
“We’ve been serving independent pharmacies for over 30 years,” said Dave Wendland, HRG VP, who will be leading the workshop. “The knowledge and experience we have to offer HBW manufacturers new to the market or sales executives and managers new to the drug wholesale channel is extensive. This workshop will provide suppliers a roadmap for success with indies.”
HRG’s indie pharmacy expertise includes detailed knowledge of everything from the particular challenges of the independent channel to how to best reach independent pharmacy operators with a brand message.
Space for the workshop is limited, and the registration deadline is Oct. 19, 2012. Discounts are available for two or more participants from the same company, HRG reported.
Giant Eagle locks down prices through the holidays
PITTSBURGH — Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most.
"Increases in commodity costs for corn, wheat and soybeans continue to contribute to rising food prices, and are compounded by additional factors, such as fluctuating energy costs and drought," stated Giant Eagle SVP marketing Lisa Henriksen. "Our Low Price Lock program will help Giant Eagle customers manage through this uncertainty during the holiday season, and make it easier to plan gatherings and budget-friendly meals with prices on many popular everyday and seasonal items locked or, in some cases, reduced."
The Low Price Lock item list includes a combination of national brands — such as Heinz, Jif and Pillsbury — alongside Giant Eagle brand products from many store departments, including meat, produce, deli, dairy, grocery, seafood, bakery, frozen and prepared foods, and health and beauty items. Even prices on flu shots and a popular cell phone have been locked through Jan. 2, 2013, the Steeltown grocer reported.
To launch the program, "Price Lock Patrol" agents recently carried out price lock-downs on items inside Giant Eagle locations. Additionally, Giant Eagle is supporting the program with a full marketing campaign, including television, radio, newspaper, billboard, online and in-store advertising. Consumers can identify the more than 300 included items in-store by highly visible bright yellow and red signage and price tags bearing the Low Price Lock symbol, or by visiting GiantEagle.com/price-lock.