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Nielsen announces Consumer 360 conference

BY Jason Owen

PHOENIX — Nielsen has announced a new Consumer 360 conference to be held in Phoenix from June 3 to 5.

The annual signature event is held around the world and attracts senior executives from CPG manufacturers and retailers, advertising agencies, and media companies.

During and after the event, there will be Thought Leadership decks and reports with media.

The Nielsen Consumer 360 conference will be held at the JW Marriott Desert Ridge Resort and Sap in Phoenix, Ariz., from June 3-5, 2013. Space is limited. For more information, visit the webpage here.

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Kmart’s ‘Ship My Pants’ ad goes viral

BY Alaric DeArment

NEW YORK — If Kmart has proven anything, it’s the transcendental power of potty humor. But at any rate, the mass merchandise retailer has garnered significant attention with its "Ship My Pants" ad, which has received close to 7.4 million views on YouTube and coverage in news outlets nationwide.

The ad is for a service the chain offers whereby customers who can’t find what they’re looking for in the store can order it online and have it shipped to them.

It’s part of parent company Sears Holdings’ omnichannel investments, which chairman and CEO Edward Lampert touted in the company’s fourth quarter 2012 earnings call in February. Also in February, Sears Holdings launched Mygofer Express, allowing customers to pick up items ordered through Mygofer at Sears’ flagship store in Chicago.

 

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CME credit for physician assistants approved for 2013 RCEC

BY Antoinette Alexander

LAS VEGAS — The Physician Assistant Review Panel has granted its approval for CME credit for physician assistants at the upcoming 2013 Retail Clinician Education Congress.

The sixth annual RCEC conference, which is hosted by Drug Store News Group in conjunction with the Convenient Care Association, will be held May 14 to 16 at the Planet Hollywood Resort in Las Vegas. The three-day educational and networking forum is designed to meet the needs of the growing field of convenient care practitioners.

The Physician Assistant Review Panel has awarded a maximum of 15.00 hours of AAPA Category I CME credit to the RCEC event, the American Academy of Physician Assistants has announced.
 

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