HEALTH

NHBA announces first ever Heartburn Awareness Month

BY Allison Cerra

CHICAGO With heartburn remaining a painful problem for more than 60 million Americans each month, the National Heartburn Alliance is sponsoring the first ever Heartburn Awareness Month.

Recent survey results show that 66 percent of people experience heartburn symptoms during the holiday season. Additionally, an overwhelming 94 percent of people said they would enjoy the holidays more if they didn’t have to worry about heartburn.

Heartburn Awareness Month is designed to screen, educate and treat heartburn sufferers. The NHBA said that November was the perfect month to launch the sponsorship, since it marks the beginning of the holiday season.

“November is a perfect time for heartburn sufferers and healthcare professionals to address heartburn, because more people tend to over-indulge in holiday meals,” said Pat Baird, a registered dietitian and NHBA board member. “By incorporating lifestyle changes into their diets, heartburn sufferers can learn to alleviate symptoms so they can enjoy the holidays.”

Some suggestions the NHBA makes is not to overindulge, to avoid heartburn triggers and to keep one’s cool, as stress is a large factor in why people experience heartburn frequently—and not just during the holiday season.

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CRN study finds many healthcare professionals recommend dietary supplements

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition on Tuesday released the results of its “Life…supplemented” Healthcare Professionals Impact Study, finding that more than three quarters of U.S. physicians (79 percent) and nurses (82 percent) recommend dietary supplements to their patients. The study also found that an almost equal number—72 percent of physicians and 89 percent of nurses—personally use vitamin, mineral herbal and other supplements either regularly, occasionally or seasonally, which is a higher percentage than the 68 percent of adults who report they take nutritional or dietary supplements, the Council noted.

“This survey, which is a first for our industry, shows that healthcare professionals believe that dietary supplements are part of a healthy lifestyle,” stated Steve Mister, president and chief executive officer of CRN. “Not only are they taking supplements for their own benefit, but they’re also recommending them to their patients. The approval of our products from reputable, respectable healthcare professionals, such as doctors and nurses, should be encouraging to consumers who already incorporate supplements into their wellness routine, and a wake-up call to those who haven’t yet started to do so.”

Of the 72 percent of physicians who use supplements, 85 percent also recommend them to their patients; and of the 28 percent of physicians who do not use supplements, three out of five (62 percent) still recommend them.

“It is common sense that physicians who personally take supplements also recommend them to their patients,” stated Donnica Moore, president of the Sapphire Women’s Health Group and a member of the study’s physician advisor team. “It’s interesting that the majority of physicians who don’t use supplements still recognize their patients may benefit from them. Although the study doesn’t provide an explanation, it may simply be that physicians recommend supplements to their patients for specific conditions that don’t apply to the physician’s own personal health.”

The number of physicians recommending dietary supplements to their patients is highest among obstetrician/gynecologists (91 percent), followed by primary care physicians (84 percent). Primary care physicians, OB/GYNs and nurses recommend supplements as often for “general well-being/prevention” as they do for special conditions, while other specialists recommend supplements more often for special conditions. 

Almost three quarters of physicians (72 percent) and even more nurses (87 percent) reported they personally ask their patients about their use of dietary supplements. Also, 40 percent of physicians and 43 percent of nurses report that when discussing supplements with their patients, they, not their patients, are the ones who bring up the subject most often. 

“Our industry needs to continue this type of research,” noted Judy Blatman, vice president, communications, CRN. “It’s important that we use this as benchmark data, continuing to do these types of surveys to see what trends develop in the upcoming years. … Healthcare professionals are an important audience for our industry and for our consumers and we must continue to be proactive in this area.”

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Diabetes is focus of Indiana, Nevada initiatives

BY Drew Buono

INDIANAPOLIS and LAS VEGAS Eli Lilly and the Indiana Health Industry Forum will hold a summit on Nov. 13 called, “Building on Indiana’s Strength in Diabetes Research, Diagnostics, and Therapeutics,” to focus on the development of better therapies and diagnostic technologies for the prevention and management of diabetes.

The IHIF is a not-for-profit organization that works to define factors that can lead to economic development success in healthcare for Indiana and then build programs that support the future of the industry in the state.

The summit will be used to connect Indiana resources for the development of diabetes treatments and diagnostics, as well as identify business collaborations. In addition to attendees from academia and pharmaceutical and biotechnology industries, representatives from Indiana state government, venture capital concerns, clinical research organizations, research service companies and advocacy groups will attend.

Also, today in Nevada, Health Innovations, the Nevada Health Care Coalition and Sanofi-Aventis released a new report on the demographics, costs and quality of care for people with Type 2 diabetes.

The Nevada Type 2 Diabetes Report for 2007 gives an overview of patient demographics, hospital and provider charges, and utilization of clinical services and drug therapy for people with Type 2 Diabetes in key local markets in the state of Nevada. The report also provides benchmarks from Phoenix as well as national benchmarks that can help employers and providers better identify opportunities to serve the needs of people with Type 2 diabetes.

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