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NFL stars get in the holiday spirit for Oberto Beef Jerky

BY Gina Acosta

SEATTLE — All-Pro NFL players Rob Gronkowski and Richard Sherman are teaming up with Oberto Beef Jerky to launch a social media campaign designed to appeal to jerky-loving consumers. 

The players will be hosting an ugly sweater social media contest, which will run online on Oberto’s Facebook page through Dec. 18, in celebration of National Ugly Christmas Sweater Day on Dec. 16.

“For me, I always love seeing the fans in their gear on Sundays and showing their support,” said Richard Sherman. “So it’s awesome that I have the opportunity to now team up with Rob and our Oberto family to help give back through this fun ugly sweater social contest. I can’t wait to see the fans send in their creative, yet ‘ugly’ holiday style!“

To kick-off the contest, Oberto will release a video on their Facebook page of Gronkowski and Sherman, which features them hanging out in a garage talking about their ugly sweaters, all while eating jerky.

To be entered to win, contestants simply need to share a picture of themselves wearing their best ugly sweater in the comments section below the video on Facebook, with the hashtags #ObertoUglySweater and #Sweepstakes. The winners, to be chosen at random, will win the autographed sweaters worn by Gronkowski and Sherman in the video. The video is a part of Oberto’s new digital video series, "Gronk & Sherman Talk about Stuff While Eating Jerky," that launched earlier this summer.

In addition,  Oberto will be donating 20% of all sales they receive from their online shop (shop.oberto.com) from now until the end of the year (Dec. 15-31) to the Gronk Nation Youth Foundation and Sherman’s Blanket Coverage Foundation. 

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BJ’s Wholesale Club teams up with food bank as it opens 1st store in S.C.

BY Gina Acosta

CHARLESTON, S.C. — BJ's Wholesale Club is donating $10,000 to the Lowcountry Food Bank in celebration of the opening of its first store in South Carolina.

According to the retailer, the donation from the BJ's Charitable Foundation will help alleviate hunger in the community by supporting the food bank's acquisition of fresh, nutritious food during the holiday season.

"BJ's is committed to making a positive difference in the communities we serve, and we're proud to support the Lowcountry Food Bank," said Kirk Saville, senior vice president of corporate communications at BJ's Wholesale Club. "This partnership marks the beginning of BJ's presence in South Carolina, and we're happy to help the Lowcountry Food Bank source fresh, nutritious food during the holiday season."

BJ's Wholesale Club is slated to open a store in South Carolina in the spring. Additionally, through its Feeding Communities Program, the store will donate unsold produce, meat, poultry, seafood, dairy and bakery products on a daily basis to reduce food waste and provide wholesome, fresh food to neighbors in need.

The BJ's Wholesale Club will be located at the intersection of Interstate 26 and North Main Street, Summerville's primary retail corridor. The store will be the first in South Carolina, expanding BJ's footprint to 16 states and marking club #215 for the company. 

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Smirnoff unveils newest addition to hard seltzer category

BY Gina Acosta

NORWALK, Conn. — Smirnoff giving consumers another choice when it comes to bubbly for their holiday parties.

The brand has launched Spiked Sparkling Seltzer, a premium malt beverage that is the newest addition to the hard seltzer category — but with fewer calories than the leading hard seltzer brands currently on the market.

In addition to only being 90 calories per 12 oz. serving, the new premium malt beverage has only 1g carbs, zero sugar and no artificial sweeteners. One 12 ounce can of Spiked Sparkling Seltzer has the same calories as only one 4 oz. glass of most champagnes.

Smirnoff Spiked Sparkling Seltzer comes in three flavors: Orange Mango, Cranberry Lime and Watermelon. Served chilled in a slimline can, the three flavors are gluten-free and infused with natural fruit flavors.

“The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option (in its flavored malt beverage portfolio),” said Krista Kiisk, brand director of Flavored Malt Beverages, Diageo Beer Co. USA. “We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste.”

 The new product is available at retailers nationwide with a manufacturer’s recommended retail price of $8.99 for a 6-pack of 12 oz. cans.

 

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