HEALTH

Newspaper supplement highlights dangers of OTC drug abuse

BY Michael Johnsen

WASHINGTON Three associations—the Community Anti-Drug Coalitions of America, the Consumer Healthcare Products Association and the Pharmaceutical Research and Manufacturers of America—on Wednesday introduced a new tool in the fight against medicine abuse, a 16-page newspaper supplement that aims to educate young people and parents about the dangers of abusing over-the-counter cough medicine and prescription drugs.

“Prescription medicines improve the lives of millions of patients every day,” stated Billy Tauzin, PhRMA’s president and chief executive officer. “The misuse of these medicines is tragic, and I believe we have an obligation to ensure that they are used properly. This supplement helps prevent medication abuse by actively reaching out to households and schools all across the country.”

“While national surveys show that overall illicit drug use among youth is on a downward trend, unfortunately the rates of over-the-counter and prescription drug abuse are holding steady.” commented Gen. Arthur Dean, CADCA chairman and chief executive officer. “CADCA and our partners share a common goal—to reduce the abuse of these medicines. … This project represents yet another ‘teachable moment’ that parents, community leaders and teachers can take to the youth in their lives make positive choices.”

The supplement, entitled “Stay Smart, Don’t Start: The Truth About Drugs and Alcohol,” was developed jointly by the three associations as part of its collective effort to raise awareness and fight medicine abuse.

The supplement contains information about the scope of the problem of youth alcohol, illicit drug, and medicine abuse; slang terms that teens use to describe OTC cough medicine and prescription drug abuse; and steps parents can take to prevent medicine abuse in their families. It also includes examples of what youth can do to get involved in drug prevention in their communities and helpful online resources for teens, parents, and teachers.

The supplement was published in the Washington, D.C. metro area in The Washington Times on Sept. 9, 2008, and is available online at: www.nieteacher.org/staysmart.pdf.

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Power-Trition introduces Trimfizz diet drink mix

BY Michael Johnsen

DAYTON, N.J. Power-Trition on Wednesday introduced Trimfizz, an effervescent stick pack diet aid.

Because the citrus-flavored diet aid is dissolved in water, its ingredients are absorbed four times more quickly than weight-loss tablets, the company claimed. The recommended daily dosage of one stick pack dissolved in a full 8 oz. glass of water consumed 20 minutes before each meal also helps contribute to necessary water intake.

The Trimfizz formula includes Super CitriMax, an all-natural plant extract containing hydroxycitric acid. Similar to the citric acid in oranges and lemons, HCA has been shown to reduce appetite and inhibit fat production without stimulating the nervous system, changing the heart rate or blood pressure, nor interfering with sleep, the company claimed. The Super CitriMax in Trimfizz® contains 60 percent HCA, which is 20 percent higher than the usual quantity of HCA used for weight loss products.

Trimfizz is very low in sodium, is sugar-free, and also offers the benefits of fiber.

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Forward Foods introduces Detour Lean Muscle bar

BY Michael Johnsen

MINDEN, Nev. Forward Foods, maker of Detour, on Wednesday announced the addition of the Detour Lean Muscle bar to its existing line of energy bars.

With 32 grams of high-quality protein and only 3 grams of sugar, Detour Lean Muscle is designed to help serious athletes build and maintain lean muscle mass. Detour Lean Muscle is fortified with 20 vitamins and minerals and provides 2,000 mg of omega 3’s per bar, a first in the protein bar category according to the company.

“Our consumer research shows that many serious athletes consider building lean muscle mass to be the next level of physical achievement, and they’re looking for a protein bar to help them reach that goal,” stated Patrick Muldoon, chief executive officer of Forward Foods. “The Detour brand is known for providing high performance protein and great taste, so a premium bar that also provides vitamins, minerals and healthy fats should really connect with consumers and is a great addition to the Detour product line.”

Detour Lean Muscle will be initially available in cookie dough caramel crisp flavor. Each bar contains 350 calories. The bars will be available in health and fitness retailers and online at www.detourbar.com in September.

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