BEAUTY CARE

Newest Schick Quattro for Women Disposables with scented handle to launch for spring

BY Antoinette Alexander

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

“Based on the success from the launch of the Skintimate Raspberry Rain Scented handles in 2011, we couldn’t wait to introduce the next power partnership from Quattro for Women disposable razors and Skintimate,” stated Joanna DiDomenico, brand manager for Quattro for Women Disposables. “Skintimate Signature Scents Strawberry Tangerine Twist is already a popular favorite.”

The new four-blade razor, which features a pivoting head and rubber grip handle, will be available in February 2012 with an average retail price of $7.39 for a three-pack.

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Former L’Oréal marketing executive joins Marketing Management Analytics

BY Antoinette Alexander

WILTON, Conn. — Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s analytic and will work with MMA’s leadership team to drive key innovation initiatives. A member of the MMA senior leadership team, Anton will report directly to MMA CEO Pat Cummings.

Anton comes to MMA from L’Oréal, where he was most recently VP consumer and market intelligence for the company’s consumer products divisions.

Anton, who also has held senior analytic and market research positions at Phillip Morris, Clairol and ADP, is noted for his ability to drive strategic efforts to integrate data and insights into the business process and budget planning of marketing operations at major brands.

In the past two months, MMA also has hired 10 new senior analysts with analytic programming skills, in order to handle the demand from major brands for its consulting and analytic services.

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Kimberly-Clark recalls certain lots of Kotex tampon product

BY Allison Cerra

DALLAS — Kimberly-Clark on Wednesday recalled a limited number of a Kotex product distributed to specific stores in the United States.

The company said that the recall of Kotex Natural Balance Security unscented tampons regular absorbency is limited to two product SKUs: 15063 (18-count packages) and 15068 (36-count packages). The tampons were manufactured with a raw material contaminated with Enterobacter sakazakii, a bacterium that may pose such health risks as vaginal infections, urinary tract infections, pelvic inflammatory disease or infections that can be life-threatening.

The lots were shipped to retail between Oct. 29 and Nov. 2 in specific Walmart stores in Iowa, Kansas, Missouri, Nebraska, New Mexico and Texas; specific Fry’s stores in Arizona; and specific Smith’s stores in Utah and Arizona. All impacted stores have been alerted to remove the recalled product SKUs from shelves. Not all of the stores in the mentioned states, however, were impacted. A listing of stores impacted and the latest information also can be found on the Kimberly-Clark website and the Kotex brand website.


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