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Newcastle offers limited-edition brews for all seasons

BY Allison Cerra

WHITE PLAINS, N.Y. — Newcastle Brown Ale is unveiling a series of limited-edition brews that will be available throughout the year.

The lineup includes ales that fit each season of the year:

  • Newcastle Summer Ale is a golden beer that offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish;

  • Newcastle Werewolf, naturally blood-red in color, is a distinct-tasting fall ale that produces a combination of sweet berry overtones and a sudden bite of bitterness;

  • Newcastle Winter IPA is zesty in character and jam-packed with a creamy finish, and is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season; and

  • Newcastle Founder’s Ale, a rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft. Founder’s Ale offers a full-bodied ale with a sweet and dry finish.

The Newcastle limited-edition brews will be available nationwide in six-pack and 12-pack bottles, as well as draught, Newcastle said.

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TalkingRain expands Sparkling Ice distribution

BY Allison Cerra

ISSAQUAH, Wash. — TalkingRain Beverage said it is bringing its Sparkling Ice brand to Kroger stores and the retailer’s other supermarket banners.

Sparkling Ice will hit the shelves of Kroger, King Soopers, Ralphs, QFC, Fred Meyer, Frys, Dillons and Smith’s across the country. Sparkling Ice, which blends together mountain spring water, fruit juice and carbonation, is available in orange mango, black raspberry, lemon lime, pomegranate berry, pink grapefruit and kiwi strawberry flavors, and in 17-oz. and 1-liter containers.

"This new distribution in Kroger and affiliate stores is a huge step not for just TalkingRain, but [also] for Sparkling Ice as a brand," said Kevin Klock, TalkingRain general manager and SVP. "We are so excited about the rapid growth of Sparkling Ice, as it will enable us to reach a broader, health-conscious demographic."

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Snickers wants consumers to show ‘love’ for Peanut Butter Squared

BY Allison Cerra

HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.

The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site’s "like" button — to celebrate the launch of Snickers Peanut Butter Squared.

"Snickers Peanut Butter Squared will inspire more than ‘like,’" said Mars Chocolate North America chief consumer officer Debra Sandler. "Fans everywhere have made it clear that sometimes they want to do more than just ‘like’ something, so we created a way for people to express their newfound passion for Snickers Peanut Butter Squared, and everything else they love on Facebook."

Each 1.78-oz. singles pack of Snickers Peanut Butter Squared includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

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