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New York approves cannabidiol trial in children diagnosed with epilepsy

BY Michael Johnsen

NEW YORK — New York Gov. Andrew Cuomo last week announced an agreement between New York State and GW Pharmaceuticals to develop clinical trials using an active ingredient derived from the marijuana plant to help treat children diagnosed with epilepsy who suffer from seizures and other medical complications. New York will be the second state in the nation to initiate trials for the extract, known as cannabidiol, for children whose medical conditions have not been successfully treated by other methods.

"No child should be forced to live with the heartbreaking effects of medication-resistant epilepsy," Cuomo said. "Young New Yorkers battling these diseases deserve treatments that work for them, and by investigating the merits of cannabidiol, we are pushing the boundaries of modern medicine and working to fundamentally improve the quality of life for those children. I am very hopeful that this research collaboration will grow our understanding of these types of medications and ultimately help New Yorkers lead better lives."

The New York State Department of Health will take the lead in developing the clinical trial for submission to the Food and Drug Administration. GW Pharmaceuticals will provide consultative advice and commit personnel and other resources to the partnership, including a supply of Epidiolex, their CBD product. Designed to be conducted at New York-based hospitals, universities and medical colleges, the clinical trial will address a critical healthcare priority while expanding the scientific community’s understanding of potential treatments for children with medication-resistant epilepsies. 

 

 

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Cheerwine expands footprint in the South

BY Ryan Chavis

SALISBURY, N.C. — Cheerwine, a soft drink brand, on Tuesday announced that it would be expanding to markets in Alabama, western Georgia and the Florida Panhandle via distribution with Buffalo Rock Co., a Pepsi bottler.

The partnership will bring Cheerwine to more than 6.5 million new customers and will be made in Buffalo Rock’s production facility in Birmingham, Ala. It’s a move toward the company’s goal of being available in all 50 states by 2017, the company said.

"We strongly believe this new relationship has all the ingredients to be a match made in heaven: one of the nation’s leading independent bottlers joining forces with one of America’s most beloved independent soft drink brands, all taking shape in the South,” said Tom Barbitta, SVP marketing and sales for Cheerwine. “This partnership gives our brand a foothold in a part of the country where there is solid demand for Cheerwine. 

Buffalo Rock is expected to offer the beverage in a variety of packaging, which includes 12-pack cans, 20-oz. and two-liter PET bottles and 12-oz. glass bottles.

 

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McNeil launches ‘Stories of Strength’ program in partnership with Target

BY Michael Johnsen

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare on Monday announced the launch of Stories of Strength, a program that encourages people to honor someone who has been a source of strength in their lives. Each story shared will trigger a $1 donation — with a minimum donation of $50,000 and maximum donation of $75,000 — from Extra Strength Tylenol to DoSomething.org, an organization that activates young people to be strong leaders for social change.

For Stories of Strength, Extra Strength Tylenol is partnering with actress Andie McDowell and her daughter, actress and singer Rainey Qualley, who have an inspirational story of how strength has been passed down in their family from generation to generation.

"As a single mother of four, my mother taught me that you always want to show up strong for the moments that really matter with family, friends and community," McDowell said. "I now recognize how her strength helped shape the person I am today and the mother that I have become. I¹m proud to partner with Tylenol on Stories of Strength to give everyone a chance to honor the person who has helped make them strong for what¹s most important in life."

Through Stories of Strength, Andie also had the opportunity to learn how her strength has inspired her daughter.

"Throughout my life, my mom has been an example of fearless strength, teaching me to always show up strong and treat each opportunity in life as a real privilege," Qualley said. "It¹s an honor to celebrate the strength of my mom while inspiring others to share their stories to support a great cause in DoSomething.org."

To get involved, participants can visit TylenolStoriesofStrength.com and share their personal story via video or photo and an accompanying message. Each story shared will trigger a $1 donation to DoSomething.org, a nonprofit organization that spearheads national philanthropic campaigns through grants for projects, so people can take action on causes they are passionate about.

Participants also will have a chance to win a Target GiftCard.

"We hope that sharing these stories will motivate people to keep inspiring others to be strong," stated Katie Devine, VP marketing at McNeil Consumer Healthcare. "We love seeing how Andie and Rainey draw strength from each other. For generations, Tylenol has been hearing amazing stories from consumers about how they feel once their pain is relieved, and how feeling strong has helped them stay connected with those they love. We are excited to now share those stories and, through our partnership with DoSomething.org, motivate young people to take action to be strong leaders for social change."

Target Corporation is a retailer partner for the Stories of Strength program.

 

 

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