New Xtreme Lashes eye repair serum geared toward lash extension wearers
SPRING, Texas — Xtreme Lashes is aiming to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with its new Total Eye Repair Serum. The oil-free serum is designed to target multiple signs of aging without interfering with the look and lifespan of lash extensions.
While Total Eye Repair Serum is ideal for lash wearers, non-lash wearers will also appreciate the improved tone and texture they experience as a result of the serum’s microlift complex, the manufacturer stated. In addition, a multi-peptide complex within the serum offers skin regenerative benefits that help to reverse the signs of aging.
“In addition, what sets our eye serum apart from others on the market is that it’s designed for use on both the eyelids and the under eye area,” stated Xtreme Lashes founder Jo Mousselli. “Other anti-aging eye care products are suitable for use only under the eye, not on the eyelid itself. As we age, the eyelid also becomes prone to sagging and drooping, so a serum that treats and protects both areas is essential for women of all ages.”
Xtreme Lashes Total Eye Repair Serum is hypoallergenic as well as dermatologist and ophthalmologist tested. It is available in select retailers and salons.
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NPD Group: Nails, lips will be hot this holiday
PORT WASHINGTON, N.Y. — This holiday season nail and lip color are expected to be hot holiday items, and consumers can expect to see an array of colors and textures in both categories this season, according to The NPD Group.
The prestige nail and lip segments posted healthy growth in U.S. department store sales in the first 11 months of the year, according to The NPD Group.
“Makeup was not always the ‘go to’ gift, but with the recent multi-effect trends in the lip and nail segments, it will be one of the hot items this holiday season,” stated Karen Grant, VP and senior global industry analyst of The NPD Group.
The lip segment, consisting of lip color, lip liner, lip gloss and applicators, generated more than $548 million year-to-date, January through November 2012, and increased 9% in dollars versus the same time last year. The big winner in the lip segment was lip color, which posted an 11% growth in dollar sales year-to-date 2012.
A small, but growing category, the nail segment — consisting of color enamel, base/top coasts and nail care — was even more impressive. The segment generated $33 million year-to-date through November 2012 and posted a 49% growth in dollar sales, compared with same time last year. Color enamel alone increased 51% in dollars year-to-date 2012.
“The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures — from gel and caviar to velvet and sequin nails. Innovative textures and ‘hybrids’ are showing up in lips as well, creating a whole new breed of lip colors. We expect these novel canvases to sparkle as a unique gift from a stocking stuffer to a year round ‘gift-to-self,’” added Grant.
Murad names chief marketing officer
EL SEGUNDO, Calif. — Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as CMO, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.
Dawson will report to Richard Murad, GM. In this role, Dawson will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability and developing an overall growth strategy for the company.
Dawson comes to Murad from Estée Lauder Cos. and has more than 25 years experience in the beauty and cosmetic industries, and having worked on three continents, brings a global perspective to the company. Most recently, Dawson was the VP global innovation, responsible for corporate strategy of the hair care and natural and green categories. Prior to that, Dawson joined Aveda as executive director of global spa development, and was subsequently promoted to VP global marketing in 2005.
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