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New wine available at Walgreens raises heart disease awareness

BY Allison Cerra

DEERFIELD, Ill. — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month.

Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. Daryl Groom supports the American Heart Association and partners with the St. Jude Medical Foundation to identify other cardiac research organizations and families in need, the company said. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.

“Colby Red will make a great addition to Walgreens’ wine selection, and it’s an honor to feature a product that stands for quality and supports cardiac research,” said Bryan Pugh, Walgreens VP merchandising. “The Groom family’s initiative fits well with our focus and commitment to healthy living. We look forward to working with them to promote this brand and make this new wine a success.”

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Kellogg’s Crunchy Nut cereal hits U.S. store shelves

BY Allison Cerra

BATTLE CREEK, Mich. — A Kellogg’s cereal that has had success in the United Kingdom is making its way across the Atlantic to U.S. consumers.

Kellogg’s U.S. launch of Crunchy Nut cereal is being supported by the company’s latest campaign, "It’s Morning Somewhere." The campaign will include television, online and in-store advertising. One of the biggest showcases will be a consumer event featuring a large cuckoo clock to celebrate all time zones, the company said.

"To bring this iconic brand to the United States, we wanted a symbol that represented the ‘It’s Morning Somewhere’ campaign and the enormity of the launch," said Yuvraj Arora, senior director of adult ready-to-eat cereal marketing at Kellogg. "Creating this immense clock and generating an exciting experience for consumers is a fun way to introduce Kellogg’s Crunchy Nut cereal [in the United States] and bring our campaign to life."

With a blend of honey and pieces of nuts in every crunchy bite, Kellogg’s Crunchy Nut cereal is available in two flavors: Golden Honey Nut and Roasted Nut and Honey.

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Drank makes it way to the Carolinas

BY Allison Cerra

HOUSTON — Drank has expanded its distribution to the Carolinas.

The makers of Drank, Innovative Beverage Group Holdings, said that Adam’s Beverage, an independent distributor, will bring the relaxation beverage to North Carolina, as well as to additional cities in South Carolina.

Drank hit the market in early 2008.

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