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New website born for Kroger baby products line

BY Michael Johnsen

CINCINNATI — Kroger on Wednesday launched a new website in support of its Comforts line of baby products, the grocer announced. 

ComfortsForBaby.com will enable busy moms to access and exchange ideas online, offering a community where mothers can share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the Hispanic microsite specifically designed to engage Latina moms. 

According to Paula Andruss, a mother of three and the site’s official “Chief Comforts Mom,” ComfortsForBaby.com speaks to a cross-section of moms. It’s a place where they can share, support and learn from each other. “All moms are looking for the tried and true, and want to hear from others about what works and is practical and realistic,” Andruss said. “ComfortsForBaby is a place for those who have ‘been there and done that’ to share their expertise with other moms and to find community support for themselves.” 

Andruss will help shape the website’s editorial content, create original articles and provide insights based on her real-life experience as a busy mom. “As a mother myself, I know what works, and I want to share as much valuable information as possible to help other moms make the most of their demanding days,” she said. 

The website will offer advice-oriented articles, such as how to soothe a crying baby or make mealtimes more fun and nutritious. Articles focused on newborns, infants and toddlers will be updated weekly. Another feature will focus on products. “Mothers find authentic reviews extraordinarily valuable when choosing products for their children,” Andruss said. 

Value-conscious moms will regularly find digital coupons (downloadable to shoppers’ savings cards) for a range of Comforts products on the site. And by clicking “Like” on the ComfortsForBaby Facebook page, mothers will have exclusive access to participate for a chance to win in various contests, sweepstakes and promotions that will be held throughout the year. 

According to Kroger, its Spanish-language microsite is the first grocery store baby brand to introduce a site especially for Latina moms. More than a simple translation from English to Spanish, content on the site is specific to the needs and interests of this community. 

“The launch of ComfortsForBaby.com effectively harnesses our years of experience in this category to better serve the needs of our customers,” stated Noel Fonseca, Comforts brand manager. "Our goal is that busy, experienced moms will think of us first and foremost for their children’s needs, and ComfortsForBaby.com, complemented by Facebook and Twitter, will be valuable resources for reinforcing this brand position.” 

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NCR expands platform with POS acquisition

BY Drug Store News Team

DULUTH, Ga. — NCR Corp. announced that it will acquire Radiant Systems, a leading provider of multichannel point-of-sale and managed host service solutions to the hospitality and specialty retail markets, through a cash tender offer of $28 per Radiant Systems share.

The equity purchase price of $1.2 billion has been approved by the boards of directors of each company. NCR and Radiant Systems currently anticipate the transaction will close during third quarter 2011, subject to regulatory approval.

NCR said that with the addition of Radiant Systems, NCR will create a third core industry vertical, after its financial and retail lines of business, and establish category leadership in the hospitality and specialty retail markets. Andrew Heyman, currently COO of Radiant Systems, will oversee the new vertical.

"Radiant Systems is a logical and strategic extension for NCR, moving us into attractive fast-growth adjacent markets," said NCR chairman and CEO Bill Nuti. "Radiant Systems has delivered 15% compounded annual revenue growth over the last five years, along with impressive margin expansion as a result of the high customer demand for its expansive software offerings. This acquisition will enable our companies to accelerate expansion through the powerful combination of each other’s strengths and NCR’s track record of driving transformational change. We will bring together two strong teams with Radiant Systems playing a vital role in enhancing our long-term growth, margin expansion and earnings appreciation."

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Women’s leadership group unveils diversity hall of fame inductees

BY Mike Troy

ORLANDO — The Network of Executive Women will induct the first group of honorees into the newly created CPG Retail Diversity Hall of Fame on Monday, Sept. 19, as part of the organization’s annual Leadership Summit.

The inaugural slate of inductees consists of 11 executives and organizations who are responsible for driving diversity in the industry. The inductees include former Walmart CIO Linda Dillman, information technology expert Jeri Dunn, PepsiCo executive Tom Greco, the late Bill Grize of Ahold USA, Don Knauss of Clorox and Jeff Noddle of Supervalu. Other inductees include supply-side standout Kay Palmer, supermarket veteran Judy Spires and Jamba Juice CEO James White.

Such companies as Delhaize America and Procter & Gamble also will be recognized in the CPG Retail Diversity Hall of Fame for their efforts to advance diversity and inclusion.

The event is held in conjunction with the NEW Leadership Summit 2011 that is expected to draw roughly 900 attendees.

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