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New vitamin company to employ cause marketing as part of launch strategy

BY Michael Johnsen

RALEIGH, N.C. — The Feel Good Vitamin Co. was launched Tuesday with the aim of helping end childhood malnutrition.  

"It’s unbelievable that in this socially conscious and interconnected world there are so many kids in the U.S. and around the world that are severely malnourished," stated Jarrett Disbrow, founder of The Feel Good Vitamin Company. "It shouldn’t be this way and we think our little company can make a difference — maybe even inspire a movement." 

The company is starting by selling a line of children’s multi-vitamins called Feel Good Children’s Gummies. For every bottle that is purchased the company will donate a bottle to a child in need. The company will provide its vitamins to disadvantaged children in the U.S. and in communities in need around the world through a network of established hunger-fighting agencies.  

Feel Good intends to build awareness of its mission and products by leveraging social media, partnering with hunger-fighting agencies, participating in events focused on health awareness and working with schools. Feel Good is initially selling its Children’s Gummies online but eventually expects to also sell them through socially oriented specialty retailers, the company stated.


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Stiefel launches new acne drug

BY Alaric DeArment

NEW YORK — Stiefel has launched a new drug for treating acne, the company said Tuesday.

Stiefel, which is a subsidiary of British drug maker GlaxoSmithKline, announced the launch of Fabior (tazarotene) foam, which it called the only retinoid in a topical foam formulation for acne vulgaris in patients aged 12 and older.

The drug originally received Food and Drug Administration approval in May 2012.


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Express Scripts survey finds gaps in seniors’ knowledge about health insurance exchanges

BY Alaric DeArment

ST. LOUIS — Many seniors mistakenly think that health insurance exchanges will replace Medicare, according to a new survey, which attributes much of the confusion to "conflicting chatter" about the Patient Protection and Affordable Care Act, also known as Obamacare.

The survey, conducted in August by pharmacy benefit manager Express Scripts and titled 50 States of Confusion, comes as the OCT. 1, launch of the exchanges draws near. It included 1,101 seniors currently enrolled in a Medicare plan or who would be eligible for one within 12 months.

One-in-five think they can enroll in a medical and prescription drug plan through a health insurance exchange, even though eligibility ends at age 65, while 17% think the exchanges will replace their Medicare plan altogether.

Seniors are also convinced their healthcare dollars must be better managed, the survey found. Of the 46% making changes to ensure they can afford health care, 78% are adjusting their budgets, and 40% are considering temporary employment. Twenty percent are skipping doctor’s appointments, 18% are delaying medication refills, and 14% are skipping doses — all choices that could have adverse effects.

"The conflicting chatter about healthcare reform has seniors confused about what actions they need to take this fall and concerned about their finances," Express Scripts VP government programs Rebecca Rabbitt said. "We need to close this knowledge gap so seniors can make informed decisions about their health and their Medicaid benefits."

Some pharmacy retailers have already sought to address the issue and educate patients about the health insurance programs, with Rite Aid and CVS having sponsored events with Department of Health and Human Services secretary Kathleen Sebelius to announce them. Rite Aid, is bringing insurance agents into its stores to talk to customers and help them enroll, while CVS will sponsor in-store events.


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