HEALTH

New Visine drops target summertime eye irritation, redness

BY Allison Cerra

MORRIS PLAINS, N.J. — Visine is looking to help consumers that experience eye irritation and redness during the summer months.

Designed for use by those ages 6 years and older, new Visine Summer Spectrum Relief is designed to treat symptoms and protect eyes from further irritation by helping to supplement the natural tear film.

Visine Summer Spectrum Relief exclusively is available at CVS/pharmacy in the sun care aisle for $3.99 for a 0.5-fl.-oz. bottle.

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Perrigo gets OK for generic men’s Rogaine foam

BY Alaric DeArment

ALLEGAN, Mich. — The Food and Drug Administration has approved a generic version of Rogaine made by Perrigo, the drug maker said.

Perrigo announced the FDA approval of over-the-counter minoxidil foam, a generic version of men’s Rogaine foam.

Stiefel Research Australia, part of GlaxoSmithKline, sued Perrigo for patent infringement when the latter submitted its regulatory approval application. Under a settlement between the companies reached in February, Perrigo can launch its generic version of men’s Rogaine foam in March 2012.

Rogaine foam has annual sales of about $60 million, according to SymphonyIRI Group.

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Centrum teams up with celebrity trainer Harley Pasternak to offer summer resolution tips

BY Allison Cerra

MADISON, N.J. — Multivitamin brand Centrum has teamed up with 5 Factor Diet creator and celebrity personal trainer Harley Pasternak to offer consumers ways to keep their summer resolutions.

Consumers that "like" Centrum’s Facebook page can receive exclusive content on how to keep their summer resolutions, learn how to enter for a chance to win a Wii Fit Plus every day for 60 days and receive a special $3 coupon for Centrum multivitamins. What’s more, consumers that text CENTRUM to 89800 can enter for a chance to win a trip to Los Angeles to receive a personal training session with Pasternak.

“Since my job involves constant travel, I sometimes struggle to find healthy foods,” Pasternak said. “I learned that opening myself up to varied experiences and making simple modifications can go a long way toward increasing my health and fitness level. I also take a Centrum multivitamin every day as my personal insurance policy in case I miss important vitamins or nutrients in my diet. That’s definitely a secret I think anyone can use.”

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