New TempleTouch thermometer to be sold at Walgreens
HOLLY SPRINGS, N.C. Medisim-USA is rolling out the newest addition to its TempleTouch line at Walgreens stores nationwide.
The new digital TempleTouch mini thermometer now is available at Walgreens locations across the country. It delivers clinically accurate core body temperature in six seconds by gently touching the thermometer to the temple in a convenient size. The thermometer’s features include memory recall and the ability to display temperature in Fahrenheit or Celsius according to the user’s preference.
The thermometer will retail at about $16, Medisim-USA said.
Target looks to expand clinic business
MINNEAPOLIS Target is looking to open eight new Target Clinic locations in Chicago and Palm Beach, Fla., in September.
Target currently has 28 clinics in Minnesota and Maryland, according to the website. The healthcare services in Minnesota and Maryland are provided by Target Clinic Medical Associates, an unaffiliated corporation not owned or operated by Target Corp. Fees for most services range from $59 to $69.
Bausch & Lomb kicks off Alaway ad campaign
MADISON, N.J. Bausch & Lomb on Wednesday launched its advertising campaign for Alaway, the 12-hour eye itch relief drops.
The campaign targets allergy sufferers using the slogan: “It’s not just your allergies, It’s your eyes.” The ads highlight that consumers don’t need to wait for systemic allergy medications to take effect before they can get relief for their itchy eyes.
The 15- and 30-second ads are airing during such shows as “America’s Got Talent,” “Law and Order” and “30 Rock.” They also aired during the recent “Miss Universe” and “Primetime Emmy Awards.” The Alaway commercials also are running on morning news and talk shows, game shows, soap operas and entertainment news productions.
The U.S. television ad campaign will run through September. The brand also will be supported in store with shelf talkers, feature ads, pharmacist displays, free-standing inserts and doctor detailing.
B&L developed the creative strategy with agencies Grey NY and Ionic Media.