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New survey sheds light on where, why mobile phone users scan QR, bar codes

BY Allison Cerra

RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

The study also found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5% of code scanning audience), skew toward ages 18 to 34 years (53.4%) and have a household income of $100,000 or above (36.1%).

"QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments," ComScore SVP mobile Mark Donovan said. "For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement."

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The Little Clinic opens first Atlanta-area clinic

BY Antoinette Alexander

BRENTWOOD, Tenn.— The Little Clinic, which operates clinics inside select Kroger, King Soopers and Fry’s Food Stores, opened on Aug. 5 its first location inside a Kroger store in the Atlanta area and expects to open a second Atlanta-area clinic this year as well.

The new Marietta, Ga., clinic showcases a new design with a semi-private waiting area, two exam rooms and an electronic kiosk for patient sign-in. A second Atlanta-area clinic will open in Cartersville this year, the clinic operator announced.

“The Little Clinic is very pleased to be serving the healthcare needs of Kroger customers in Marietta,” said Mike Stoll, CEO of The Little Clinic, which is owned by Kroger. “Our goal is to provide patients with a healthcare alternative that provides affordable, quality, and convenience. We look forward to being a part of the Marietta and Cartersville communities as our parent company, Kroger, has been for years.”
 
In separate news, The Little Clinic has appointed Richard Magner as its new VP human resources. According to the company, Magner will provide leadership as The Little Clinic continues to expand its relationship with Kroger through assimilating human resources processes between the two companies.

Magner joins The Little Clinic with more than 35 years of experience in the retail grocery industry as a Kroger employee and almost 30 years as a human resources practitioner.

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The Little Clinic announces donation program to support U.S. troops

BY Antoinette Alexander

NASHVILLE, Tenn. — The Little Clinic, located in select Kroger, King Soopers and Fry’s Food Stores, has announced that, through sports physicals provided at the clinics, it is supporting U.S. troops through a special donation program with the USO.

“We already offer a convenient, affordable sports physical for parents who have children playing fall sports. Now we have an easy way for them to support a very good cause at no additional cost,” stated Michael Stoll, CEO of The Little Clinic. Students are required to obtain a physical to play such fall sports as football, cross-country, hockey, soccer and others. 

This year, The Little Clinic is donating $10,000 to the USO.
 
“We are reminded that our children are able to play freely in their sports uniforms because of the men and women who are putting on their military uniforms to protect our freedom,” Stoll added. “This is one small way we can support our troops in service and their families.” 
 
The Little Clinic, a subsidiary Kroger, is partnering with the USO in a special yearlong campaign with the goal of raising $1 million to support U.S. troops. Kroger raised $400,000 for the USO in 2010. 

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