New survey highlights ‘cleaning confessions’ of Americans
SKOKIE, Ill. — Americans have a cleaning obsession, according to a new survey commissioned by CLR. One-third of Americans say that they're obsessed with cleaning, with the average American spending nearly five hours a week cleaning. Mothers with children under eight years old spend an average of nine hours a week using elbow grease. Fifty-two percent say that cleaning is therapeutic to them.
The "CLR Cleaning Confessions" survey was conducted by TNS to examine cleaning habits and pet peeves of adutls as well as how cleanliness affects their behavior. Other survey highlight include:
- Thirty-three percent of Americans have gone out of their way to avoid visiting a friend or family member's home because it's too dirty;
- Thirty-five percent readily admit that their bathroom is the dirtiest room in the home; 19% only clean their bathrooms once a month; and
- Triggers that motivate Americans to start scrubbing include: feeling sticky, dirty surfaces (64%), seeing stains or residue n surfaces (62%), smelling unpleasant odors (52%) and seeing mold or mildew on surfaces (39%).
The survey also shined a light on cleanliness outside the confines of the home: half of Americans flush the toilet with their feet; 42% use a paper towel to open public doors and more than one-quarter wipe down silverware at restaurants and surfaces in hotel rooms.
Urnex Brands launches Keurig cleaning solution
ELMSFORD, N.Y. — Urnex Brands announced CleanCup Single Cup Brewer cleaning cups, a solution for Keurig owners looking to give their at-home brewing machines a thorough scrubdown.
The cleaning cups brew just like a regular K-Cup, remove residue from the machine's exit needle and also help to extend the life of the machine, according to the company.
"The key to great-tasting coffee lies with a clean machine," said Joshua Dick, president of Urnex Brands. "With the recent increase in coffee prices around the world, we want to do everything we can to help people make every cup taste its best. Seventy-two percent of coffee is prepared at home with an increasing number of Americans using single cup brewers*. While we make products for all types of machines, we really wanted to provide a cleaning solution for the Keurig K-Cup Brewer — now we have."
CleanCup is available at various retailers, including Amazon.com, Bed Bath and Beyond and Walmart Canada.
Cafe Bustelo launches line of K-Cups
ORRVILLE, Ohio — Cafe Bustelo, a brand from J.M. Smucker Co., announced a partnership with Keurig Green Mountain to produce Cafe Bustelo K-Cup packs, which are now available in grocery stores.
"With a rich heritage dating back to the 1930s, Cafe Bustelo has a family tradition of creating irresistible and aromatic espresso ground coffee in the traditional Hispanic style," said Maribeth Burns, VP corporate communications, the J.M. Smucker Co. "The Bustelo family believed the best coffee is achieved through quality beans and roasting perfection. We are thrilled to partner with Keurig to deliver the rich and full-bodied taste of Cafe Bustelo in convenient K-Cup packs."
Consumers can choose from Espresso style and 100% Colombian coffee, providing an authentic experience in a convenient single-serve pod.
"Cafe Bustelo is a classic brand and a favorite among coffee lovers, so we're happy to be able to share it with Keurig fans in a quick, convenient and fresh K-Cup pack," said John Whoriskey, president, U.S. sales and marketing of Keurig. "To be able to deliver an authentic-tasting cafecito-style beverage at the push of a button is an experience we know our consumers have been looking for, and we're confident they'll enjoy brewing a fresh cup of Cafe Bustelo coffee with their Keurig system."