HEALTH

New supplement touts alcohol metabolism claim

BY Michael Johnsen

LAS VEGAS — Forgiven Bottling Group launched its hangover product Forgiven, a vitamin B1 supplement the company claims helps metabolize alcohol.

“Forgiven is the first and only alcohol burner available to the consumer seeking a healthy solution to sober quickly when the night is over,” stated Chas Aday, CEO of Forgiven Bottling Group.

One packet of Forgiven will retail for a suggested $3.99, the company reported.

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Tiger Balm supports Susan G. Komen race in Los Angeles

BY Michael Johnsen

HAYWARD, Calif. — Prince of Peace Enterprises’ Tiger Balm brand on Tuesday announced its sponsorship of the 2011 Susan G. Komen Los Angeles County Race for the Cure, taking place Sunday, March 6, at Dodger Stadium.

“Tiger Balm stands with Susan G. Komen for the Cure in support of those whose lives have been touched by breast cancer,” stated Kenneth Yeung, Prince of Peace president. “We are proud to use our involvement in the Los Angeles County Race to help raise awareness of this important cause among fans and users of Tiger Balm products.”

Tiger Balm representatives will distribute free samples of Tiger Balm neck and shoulder rub and free workout towels featuring the Susan G. Komen and Tiger Balm logos, while supplies last. Tiger Balm also will distribute Tiger Balm-logoed water bottles to cancer survivors.

Tiger Balm also is featuring a photo booth kiosk where individuals or groups can pose for free souvenir photos. In addition to a set of prints, visitors also will receive a complimentary protective photo sleeve featuring the Susan G. Komen and Tiger Balm logos. The photo booth will operate until about 11:30 a.m. on the day of the race.

Tiger Balm is helping promote race participation and raise awareness of the Susan G. Komen for the Cure cause by running an online advertising campaign in the Los Angeles area.

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Take 10 introduces two new relaxation beverages

BY Michael Johnsen

GRAND RAPIDS, Mich. — Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

"We view the success of the energy shot category as telling in terms of how consumers are now looking at dietary supplements and the role they play in everyday life," stated Ryan Erickson, Take 10 Beverages COO. "Why are we in such need of energy boosts throughout the day? The answer is that an overwhelming number of Americans lack quality sleep and the tools necessary to relax. That’s where Take 10 fits in, and it does so in the 2-oz. shot format that consumers and retailers are familiar with."

Take 10 to Relax and Take 10 to Sleep feature a proprietary blend of natural herbs, including kava root, rose hips, passionflower and chamomile, among others. The brand adds vitamins B6, B12 and other holistic ingredients that when combined properly inhibit stress, improve mood and combat anxiety.

Each 2-oz. bottle retails for $2.99, and is available at select grocery and convenience stores nationwide and online at Take10Beverages.com.

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