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New super-premium Starbucks ice cream line to debut

BY Allison Cerra

SEATTLE Starbucks Coffee Company and Unilever are unveiling an ice cream line inspired by some of consumers’ favorite Starbucks beverages.

Starbucks ice cream, rolling into grocers nationwide will gain significant distribution in convenience stores and other mass retailers by early spring.

Created by culinary experts and food developers from both companies, Starbucks ice cream is made with high-quality, all-natural ingredients. The new Starbucks ice cream line is the result of an exclusive licensing agreement between Starbucks and Unilever for the product’s manufacturing, marketing and distribution.

Starbucks beverage flavors were selected for the line based on their popularity among consumers and their ability to complement the richness of super-premium ice cream. The line’s packaging design mirrors that of the iconic Starbucks cup, which is served at more than 11,500 Starbucks stores across the United States.

The new line features Coffee, Caramel Macchiato, Mocha Frappuccino, and Java Chip Frappuccino flavors. Flavors are available by the pint, single-serve cup or novelty bar, retailing at $3.99, $1.29, and $2.49, respectively.

“We want consumers to enjoy the Starbucks experience on their terms – in our stores, on the go or at home, through a variety of food and beverage offerings,” said John Culver, president, Starbucks Global Consumer Products, Starbucks Foodservice and Seattle’s Best Coffee. “We’re pleased to introduce the new Starbucks ice cream line in collaboration with a partner that shares our passion for innovation and our core values.”

The original Starbucks ice cream line was introduced in 1996, at which time it became a leader in the U.S. coffee ice cream category.

Meanwhile, Unilever and Starbucks; in alliance with PepsiCo, have agreed to enter a licensing agreement for the manufacturing, marketing and distribution of Starbucks super-premium Tazo Tea ready-to-drink beverages in the U.S. and Canada.

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Elmer Candy offers classic favorites in dark chocolate

BY Allison Cerra

PONCHATOULA, La. Elmer Candy announced Tuesday that its long-time Easter favorites are now being offered in dark chocolate along with their traditional milk chocolate counterparts.

Initially introduced in 1923, the Heavenly Hash Egg is a marshmallow, almond and chocolate confection.

The Gold Brick Egg recipe was created by Elmer’s in 1936 and is a combination of chopped pecans in a melt-away center enrobed in rich milk chocolate. The original Gold Brick Bar was introduced during the Depression with packaging designed to resemble gold bars of the U.S. Mint.

According to president and CEO Robert Nelson, the time was right to introduce dark chocolate versions of the treats.

“Heavenly Hash and Gold Bricks are Easter standard bearers along the Gulf Coast,” Nelson said. “Yet, consumers are also increasingly interested in the dark chocolate flavor. The new recipes have been designed to accommodate a growing portion of the market.”

According to Information Resources Inc., the sales of Heavenly Hash and Gold Brick products represent about 21% of Easter candy sales along the Gulf Coast. In comparison, the top selling national Easter candy item has a 3% share in the area.

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Recovery beverage now available at Duane Reade

BY Allison Cerra

NEW YORK Halo Labs LLC., the creator of Code Blue Recovery Drink announced that Duane Reade will carry Code Blue throughout its locations in New York City.

Code Blue is the first ready-to-drink beverage to contain the powerful antioxidant reduced glutathione, a key mechanism in the body’s purification process. Code Blue’s taste is derived from prickly pear juice, agave nectar and natural citrus flavors.

The beverage’s formula is tailored for people who enjoy going out late but need to wake up feeling refreshed the next morning. Designed to be consumed before, during or after a night out, it speeds up the recovery process and bring the body back into balance. Its powerful ingredients helps combat dehydration, replenishes vital nutrients and removes harmful toxins from the body.

“We are very excited to have Code Blue on Duane Reade’s shelves,” said Jeffrey Frumin, co-Founder and CEO, Code Blue.  “Duane Reade has prime locations in one of the most exciting cities in the world and understands the needs of the active New York customer.”

Code Blue will support the brand through in-store promotions and a New York-focused marketing campaign that will utilize co-branded materials. In addition, the Code Blue guerrilla marketing team will be sending customers in New York to Duane Reade stores.

“As we expand and improve our merchandise offerings, we are excited to add Code Blue to our extensive beverage selection and comprehensive list of products that are tailored to New Yorkers’ busy and exciting way of life,” said Joseph Magnacca, SVP and chief merchandising officer, Duane Reade.  “At Duane Reade, we are constantly looking for ways to provide our customers with valuable product offerings that help promote the unique New York lifestyle.”

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