BEAUTY CARE

New Softlips Gloss offers shine, SPF protection

BY Antoinette Alexander

ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.

With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.

“These new gloss products are a great addition to our balm and tint lines, allowing the brand to remain as a trend-setter in our category, yet stay at an affordable price point for young women who look to our retailers for affordable beauty solutions,” Softlips director of lip care marketing Derek Hills said.


“We’ve had an exciting few days on our Facebook page with connecting with our fans, generating buzz about reaching the 1 million milestone and giving them an exclusive offer,” Hills added. “The special offer was for 10,000 free Softlips Glosses, and we had a tremendous response.” 
The new Softlips glosses are available in two shades: pearl gloss and coral gloss. Each sheer shade flatters every skin tone and both have a light, brown sugar flavor. They provide sunscreen with SPF 10 and are available with a no-mess wand applicator.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
BEAUTY CARE

Football star Reggie Bush named official spokesman for Barc skin care

BY Antoinette Alexander

NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men’s grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.

Under the terms of the partnership, Bush will be the face of Barc in an integrated print, TV and social media campaign. Bush will represent the brand as its official ambassador on national television outlets, as well as at soon-to-be announced locations across the United States. In addition, the football star will help the company expand its retail distribution in the United States and globally.

Bush will begin active promotions for Barc’s flagship products, Bump Down and Cutting Up. Bump Down provides men with razor bump relief and helps to eliminate ingrown hairs from shaving and waxing. The alcohol- and fragrance-free formula is made with such ingredients as chamomile extract to calm skin and glycerin to keep it moisturized.

Cutting Up is an enriched shave cream that softens hair on contact to ensure a smooth shaving experience. The cream is formulated with a beard softener to reduce razor bumps; bosellia serrata extract, an anti-inflammatory; and glycerin to retain skin hydration.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
BEAUTY CARE

Modella unveils 2012 spring/summer collection

BY Antoinette Alexander

LOS ANGELES — Modella is gearing up for spring and summer with its latest collection of cosmetic and travel accessories that feature chic patterns and tones, bursts of magenta, mod florals and striking exotics.

Inspired by the latest runway styles, the new 2012 Spring/Summer Collection features fashion collections of cosmetic and travel accessories for both girls and guys. The hip patterns allow consumers to flaunt their personal style, while the variety of shapes and sizes offer ideal organization.

Take a walk on the wild side with the Classic Giraffe, Charming Cheetah, Safari Chic and Wild Child styles, or embrace bright minimalism with the Crystal Clear collection. Bright florals pop against stripes and dots with Adorable Floral and Daisy Dot, while the more mysterious, sophisticated girls will love the Exotic Voyage style. Bold graphics grace the Medallion and Darling Damask collections, combining bright colors with traditional patterns for the ultimate cool. The Beauty Basics collection boasts classic black and clear designs, plus two new styles with daring fuchsia trim, while the Men’s Kits offer great essentials for guys.

The 2012 Spring/Summer Collection retails for $2.97 to $23.97 and includes the following lines and styles:
 
Classic Giraffe

  • Getaway Set, $19.97

  • 4 Piece Train Set, $13.97

  • Fitted Valet, $14.97

  • Mini Train, $9.97

  • Wristlet, $3.97

Charming Cheetah

  • 3 Piece Travel Tote, $23.97

  • Train Case, $9.97

  • Purse Kit, $2.97

Medallion

  • 3 Piece Train Set, $13.47

  • Short Train, $9.97

  • Purse Kit, $2.97

Daisy Dot

  • Tote Set, $16.97

  • Three-Piece Train Set, $13.47

  • Euro Valet, $13.47

  • Mini Train, $9.97

  • Purse Kit, $2.97

Exotic Voyage

  • Duffle Fitted Weekender, $14.97

  • Mini Train, $9.97

  • Rectangle Organizer, $4.88

  • Purse Kit, $3.47

Darling Damask

  • Tote Set, $16.97

  • Fitted Weekender, $14.97

  • Short Train, $9.97

  • Rectangle Organizer, $4.88

  • Purse Kit, $2.97

Safari Chic

  • Tote Set, $16.97

  • Three-Piece Train Set, $13.47

  • Fitted Valet, $14.97

  • Purse Kit, $2.97

Men’s Kits

  • Large Men’s Kit, $9.97

  • Men’s Kit, $6.97

Basics

  • PVC Men’s Kit, $4.88

  • Duffle PVC, $11.47

  • PVC TSA Bag, $5.97

  • Clear Purse Kit, $1.97

  • Train Case, $5.97

  • Fitted Valet, $11.47

Wild Child

  • Fitted Weekender, $19.99

  • Cosmetic Box, $9.99

  • Foldover Clutch, $8.99

  • Purse Kit, $3.99

Adorable Floral

  • Four-Piece Weekender, $19.99

  • Train Case, $12.99

  • Organizer, $6.99

  • Two-Piece Purse Kit, $4.99

Crystal Clear

  • Fitted Athletic Kit, $12.99

  • Small Fitted Organizer, $9.99

  • TSA Bag, $4.99

Modella bags are available at Walmart locations nationwide. Wild Child, Adorable Floral and Crystal Clear collections are available at Walgreens.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...