New SmartTemp pad combines heat, cold to provide therapeutic relief
SOUTHBOROUGH, Mass. — Kaz has boosted its SmartTemp portfolio with the introduction of a reusable gel pad that combines hot and cold therapy.
New SmartTemp Dual Action hot and cold pad is designed to provide therapeutic relief for general aches and pains, as well as trouble areas caused by sports injuries, joint pain and arthritis, Kaz said.
The SmartTemp Dual Action hot and cold pad is available online and at Rite Aid for a suggested retail price of $26.99.
BJ’s Wholesale Club to open in Pittsfield, Mass.
PITTSFIELD, Mass. — BJ’s Wholesale Club is slated to open its newest store in Massachusetts this weekend, the company announced Tuesday.
The more than 85,000-sq.-ft. club, located in Pittsfield, joins 23 other BJ’s clubs throughout the state.
The club’s operating hours will befrom 9 a.m. to 9 p.m., Monday through Saturday, and 9 a.m. to 7 p.m. on Sunday.
Help Remedies expands distribution of OTC products
NEW YORK — Help Remedies, a New York-based creator of "minimalist" over-the-counter medicine, on Tuesday announced national distribution for its line of single-ingredient nonprescription remedies through Walgreens.
Help Remedies is co-joining that national distribution with a "Take Less" ad slogan. That may seem counterintuitive at first, but it’s a message expected to gel with younger demographics who are less brand-loyal than their parents and grandparents, noted Richard Fine, Help Remedies CEO and former ad executive. It’s a campaign, and product, that should hold some sway with consumers interested in more eco-friendly products, as well as consumers concerned about ingesting too many OTC medicines.
In an attempt to advertise on the pages those younger eyeballs might actually be reading, Help Remedies is announcing the national launch by taking the leaderboard banner on NYTimes.com,
In that regard, Help Remedies unveiled its website in conjunction with the launch this past Friday and will be helping to promote trial of the brand through active participation on several social media portals, including Facebook
Less drugs: All of Help’s medicines are made with single active ingredients;
Less dyes: Help’s drugs are made with no dyes and the fewest possible coatings. According to Help, much of the coating and colors on popular drugs is decoration with no medical benefit; and
Less confusion: Each product is titled after the symptom it is meant to solve (e.g., help I have allergies).
"It’s almost impossible to explain this in one go," Fine said. "Which is why online is such a great media for us." Online is a fluid medium, Fine added, where a message that captures a consumer’s attention can be revisited and spread virally through such social media sites as Facebook.
The “Take Less” message and Help’s seven OTC products has been expanded into more than 7,500 Walgreens nationwide and enjoys current retail distribution including Duane Reade, Pharmaca, select Target stores and boutique hotels.