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New Sephora Skincare IQ aims to revolutionize retail skin care consultations

BY Antoinette Alexander

SAN FRANCISCO — Beauty retailer Sephora launched this month at select locations its new Sephora Skincare IQ, which is in-store technology to make addressing skin care concerns faster, smarter and simpler.

In 60 seconds or less, Sephora Skincare iQ helps clients address a myriad of skin concerns through a series of deductive questions, simplifies the product selection process by cross-referencing Sephora’s full skin care assortment across 1,200-plus SKUs and 60 brands, and is an aid to the skin care consultation in store.

“Sephora Skincare iQ is another demonstration of our pioneering vision in client service,” stated Mary Herald, EVP of Sephora education. “By bringing interactive technology to our skin care services, we are continuing to elevate what personalized and impartial product advice means to our clients.”

Sephora Skincare iQ addresses the top 10 skin concerns most commonly discussed in store and on BeautyTalk, Sephora’s social beauty site. Users can choose up to two concerns to address in one session (e.g., pores, fine lines and wrinkles, dark spots and uneven tone, dryness, oiliness, dullness and uneven texture, firmness and elasticity, acne or blemishes, redness or eyes). Based on the selections, the program will ask additional questions to address concerns before producing product recommendations. From there, consumers can sort by price, rating, best-sellers and relevance, as well as jump to other categories (e.g., cleansers, treatments or moisturizers). In addition, a glossary is built into the program to link prevalent ingredients on product pages to descriptive definitions.

By utilizing touchscreen technology, clients can browse new product launches, top sellers and search by brand, product type or product name, as well as email themselves their wish list for reference.

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Publix finds home in North Carolina

BY Allison Cerra

LAKELAND, Fla. — Publix is entering the North Carolina market.

The company said its first store, which will be part of a new division based in Charlotte, will be located in Ballantyne, N.C., and has tentative plans to open in 2014. Publix said it is looking ahead to continued growth within North Carolina, along with its current operating areas of Florida, Georgia, South Carolina, Alabama and Tennessee.

"Our customers and associates have long asked us to come to North Carolina," Publix CEO Ed Crenshaw said. "We look forward to providing the Charlotte community with the high quality service and products that our customers have come to expect and that have earned us recognition throughout the industry. I am proud of our associate owners for their commitment to exceeding our customers’ expectations, which has allowed Publix to continue to grow in new markets."

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Coty selects Jean Mortier to lead its Prestige business

BY Antoinette Alexander

NEW YORK — Beauty company Coty has appointed Jean Mortier as president of its Prestige business, effective immediately.

Mortier has served as SVP, commercial for Coty since 2005. He succeeds Michele Scannavini, who was named CEO of Coty in July after serving as president of Coty Prestige for 10 years. In his new capacity, Mortier will lead the continued development and growth of the Coty Prestige portfolio, as well as seek new business ventures and collaborations. Based in Paris, he will also serve on Coty’s executive committee.

"Jean’s strong retailer partnerships, his focus on growth and his understanding of the dynamics of consolidated and emerging markets will be key assets in moving Coty toward the next stage of our success," Scannavini stated. "He has established fantastic and constructive relationships throughout the entire organization and is a role model of our ‘Faster. Further. Freer.’ culture."

"I’m honored that Coty’s leadership has chosen me to take the reins from Michele after his successful leadership of our Prestige business," stated Mortier. "I am eager to get started and contribute to this new era at Coty." 

Prior to Coty, Mortier joined Unilever in 1984 and held positions in finance, internal audit, human resources, sales and trade marketing; in 1996, he joined Calvin Klein Cosmetics as SVP and CFO. When Coty purchased Unilever Cosmetics International in July 2005, Mortier was SVP there.

At Unilever Cosmetics, Mortier was responsible for managing all affiliate markets outside North America, distributor markets and global travel retail. Under the Unilever Cosmetics International umbrella, he built a diversified portfolio of designer brands, including Calvin Klein Cosmetics, Vera Wang and European designer fragrance brands Cerruti, Chloe and Lagerfeld.

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