New Selfie Tan’n Go line launches in independents, online
BOCA RATON, Fla. — For the launch of its latest self-tanning product, Performance Brands is taking a different approach to distribution. Through partnerships with online pharmacy Pharmapacks and Cardinal Health, the company’s new Selfie Tan’n Go will be distributed online and to the more than 3,000 independent pharmacies that Cardinal Health works with.
“With Cardinal Health as our independent pharmacy distributor and Pharmapacks online, we have the most effective combination to get this sensational product line to market," Selfie Tan’n Go CEO Stacy Kaufman said. “By offering Selfie® Tan'n Go exclusively online through Pharmapacks, consumers can get their beautiful ‘salon-proven’ bronze glow at an affordable price, in just one day.”
Selfie’s new Tan’n Go Sunless line includes advanced sugar cane bronzer, moisturizers, vitamins A and E, green tea and kola extracts to nourish skin while tanning, the company said.
Revlon names new president of Elizabeth Arden, fragrances
NEW YORK — Revlon’s fragrances and Elizabeth Arden divisions have new leadership. The company announced Tuesday that it had appointed Serge Jureidini as president, Elizabeth Arden and fragrances. He will report directly to Revlon president and CEO Fabian Garcia.
Jureidini succeeds both JuE Wong, who will be leaving the company, effective March 31, and the president fragrances George Cleary, who left Revlon recently. In his new role, Jureidini will oversee the fragrance division’s and Elizabeth Arden brand’s strategic direction and growth priorities.
“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions,” Garcia said. “His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role.”
Jureidini joins Revlon from Arcade Beauty, where he was president and CEO of the private equity-owned company that focuses on multisensory sampling beauty solutions. Previously, he spent 20 years at L’Oréal, where he was in managing roles in its luxury division in EMEA, Asia and North America. His most recent L’Oréal roles were was president of the company’s designer fragrances division and president of Lancôme USA.
“We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader,” Garcia said.
Colgate launches Advanced Health mouthwash, year 2 of Simplemente Saludable
NEW YORK — Colgate is celebrating the launch of a new product at the same time it kicks off the second year of its Simplemente Saludable (Simply Healthy) program. This year, the company will partner with Chef Lala and yoga instructor Yudy Arias, as well as TV host Karla Martinez and dentist Karent Sierra, to educate Latinas to invest in healthy lifestyles, starting with oral health.
The campaign’s second year comes as the company launches Colgate Total Advanced Health mouthwash, which the company says combines germ killing ingredients with breath-freshening power. Consumers shake the bottle to activate the formula, gargle and rinse to remove bacteria. As part of the launch, Simplemente Saludable will emphasize simple ways to shake up a health-and-wellness routine for better total health.
Colgate’s bilingual Twitter account, @SonrisaColgate, will feature the experts discussing such topics as women’s empowerment and self-help, the best oral health routines, nutritious twists on Latin cuisine and at-home exercise routines.
"We're incredibly excited to introduce the new Colgate Total Advanced Health Mouthwash alongside the relaunch of our Simplemente Saludable initiative," Colgate-Palmolive GM multicultural marketing Carla Kelly said. "By leveraging our panel of successful Latina influencers, we will be able to shake up the health and wellness routines of Latinas nationwide in an effort to engage, educate and reinvigorate their commitment to proper oral health as well as physical and mental wellness."
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