BEAUTY CARE

New ScarAway scar diminishing serum enters market

BY Antoinette Alexander

GUILFORD, Conn. — Mitchell-Vance Laboratories, which specializes in the treatment and prevention of scars, has announced the introduction of its new ScarAway scar diminishing serum.

The product is launching at Walgreens stores nationwide in April for a suggested retail price of $17.99.

ScarAway scar diminishing serum is designed to effectively shrink, flatten and fade hypertrophic (raised) and keloid scars, which may result from surgical procedures, injuries, burns, stretch marks or acne.

The serum is housed in a pen-like tube no bigger than a mascara wand. A click of the "pen" allows the serum to be precisely and directly dispensed to the scar area, where it is then massaged into the skin with the three roller balls at the tip. The serum is odor-free, non-greasy and can be worn under makeup or other skin care products such as moisturizers.

The manufacturer recommends that the serum be massaged into the healed scar for one to two minutes, twice daily. A softening of the scar may be observed after a few days; for optimal results, use should be continued for 12 weeks for new scars, and five to six months for older scars.

"At-home scar care doesn’t have to be messy or unwieldy," stated Jessica Rowen, CEO of Mitchell-Vance Laboratories. "We developed ScarAway scar diminishing serum in response to the need for a product that fits a fast-paced lifestyle — one that is portable, discreet, invisible and fast and easy to use.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

P&G, Reckitt Benckiser among 2011 Product of the Year USA award recipients

BY Allison Cerra

NEW YORK — The world’s largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year’s award-winning brands.

At the third annual 2011 Product of the Year USA awards ceremony, Product of the Year unveiled the most innovative products of the year, voted by more than 60,000 American shoppers in a survey conducted by TNS, a custom research agency.

Big winners during the ceremony, which was held in New York on Feb. 8, included Procter & Gamble and Reckitt Benckiser. P&G was awarded in the hair care, hair styling, male grooming and baby care categories for Pantene Pro-V customized solutions (which won for both hair categories), Gillette Fusion ProGlide power razor and Pampers Cruisers & Swaddlers, respectively. Reckitt Benckiser was recognized for its Air Wick air freshener and Lysol Healthy Touch no-touch hand soap system, in the air care and personal hygiene categories, respectively.

Other winners included:

  • Personal care: Colgate-Palmolive’s Speed Stick and Lady Speed Stick Stainguard antiperspirant deodorant;

  • Toothpaste: GlaxoSmithKline Consumer Healthcare’s Aquafresh Iso-active whitening;

  • Mouthwash: Johnson & Johnson Healthcare Products’ Listerine Zero;

  • Feminine products: Kimberly-Clark’s U by Kotex;

  • Candy and snacks: Mars Chocolate North America’s M&M’s pretzel chocolate candies;

  • Cooking: Sovena USA’s Olivari Mediterranean olive oil;

  • Breakfast: Sara Lee’s Jimmy Dean hearty sausage crumbles;

  • Cooking Spices: McCormick’s Recipe Inspirations

  • Specialty Foods: Nestle USA’s Buitoni Riserva frozen complete meals for two

  • Frozen Food: Nestle USA’s Lean Cuisine Market Creations

  • Insecticide: S.C. Johnson’s RaidMax bug barrier;

  • Cosmetics: La Canada Ventures’ MD Lash Factor eyelash conditioner.

  • At-Home Beauty Treatment: Radiancy’s No!no! Hair 8800; and

  • Pet Health: The Nutro Co.’s Greenies Joint Care treats.

Shoppers nationwide will be able to recognize the winners starting in February of this year by looking for the red "Product of the Year" stamp on packaging, in advertising and in-store displays.

"Consumer packaged goods continue to demonstrate a need for the market to create products that enhance both consumer confidence and product loyalty," said Colleen Kelly, managing director of Product of the Year. "Product of the Year is pleased to offer consumers the ability to easily sift through and distinguish those brands that stand apart in the [CPG] sector."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Reveal by Halle Berry builds on actress’s fragrance collection

BY Antoinette Alexander

NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.

The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.

"Halle Berry is one of Hollywood’s greatest treasures, but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman, the indescribable quality that captivates and intrigues us," stated Steve Mormoris, SVP global marketing for Coty Beauty.

Created in partnership with Richard Herpin of Firmenich, Reveal opens with a burst of naturally fresh, fruity top notes. Berry’s favorite flower, the mimosa, blends with undertones of peach, honeydew melon and red berries. At its heart is a soft and light floral bouquet of plumeria flower, iris blossom and neroli petals that bloom on the skin. The fragrance then settles on a base of vetiver, cashmere woods and skin musk.

The Reveal bottle takes inspiration from the art deco era and Berry’s own memories of a beloved object d’art; the flacon is curvaceously shaped like a four-sided teardrop. The heavy glass is transparent and is topped with a jewel-like cut cap.

The suggested retail price is $17 (eau de parfum 0.5 oz.), $28 (1 oz.) and $35 (1.7 oz.). The fragrance is available beginning in February in the United States, Canada and Latin America.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?