BEAUTY CARE

New Rogaine unscented topical foam hits retail

BY Allison Cerra

SKILLMAN, N.J. — A new weapon to battle hair loss has arrived.

New Rogaine unscented topical foam quickly penetrates into the scalp to revitalize hair follicles that have become dormant and stimulate hair growth, the company said.

The new Rogaine product will be available nationwide this month and on RogaineDirect.com ($29.99 for one-month supply and $49.99 for a three-month supply).

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BEAUTY CARE

P&G’s Steele to retire, business units to be consolidated

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Tuesday announced that Robert Steele, vice chairman of global health and well-being, will retire effective Sept. 1.

Steele oversees oral care, feminine care, personal health care, pet care and snacks for P&G.

Between now and September, Steele will serve as vice chairman of healthcare strategy, reporting to P&G chairman, president and CEO Robert McDonald.

"Robert has been and remains an outstanding leader whose impact on P&G stretches across the company and will endure for decades to come," McDonald said. "He led P&G’s North America business from 2000 to 2006, delivering six consecutive years of value-share growth, and he played a pivotal role in the successful integration of Gillette’s North America commercial operations. More recently, he has revitalized our global health and well-being strategy and portfolio, focusing on businesses where P&G can win long term."

As part of this management change, P&G will consolidate its current three global business units into two: beauty and grooming, and household care. The oral care and feminine care businesses will become part of P&G’s beauty and grooming GBU, and will be lead by Ed Shirley, P&G’s vice chairman of global beauty and grooming. The personal health care, pet care and snacks businesses will become part of P&G’s household care GBU, which will be lead by Dimitri Panayotopoulos, who is vice chairman of P&G’s global household care business.

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Summer’s Eve kicks off creative campaign

BY Allison Cerra

LYNCHBURG, Va. — Summer’s Eve debuted "Freshen Up In Between," a new campaign that includes print and online ads that capture women’s views of hygiene and the role hygiene plays in their lives.

The campaign marks a new communication strategy, as well as a new look and feel for the brand. The brand extension includes a customer newsletter "Get Personal Girl Talk" with LifeScript.com, a custom branded radio station on Pandora.com, quick health and body tips on SheKnows.com and a custom photo gallery of the Academy Awards on TVGuide.com.

The campaign was developed with The Richards Group.

"The campaign gives a glimpse into the life of today’s dynamic woman and how Summer’s Eve products, such as the cleansing cloths and feminine wash, can fit into her daily routine, whether that’s after working out or freshening up before dinner with friends," said Angela Bryant, senior brand manager of feminine hygiene for Fleet Labs, which manufactures Summers’ Eve.

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