BEAUTY CARE

New Revlon QuietPro hair dryer aims to cut noise, drying time

BY Antoinette Alexander

NEW YORK — The new Revlon brand QuietPro hair dryer aims to deliver all the power of a leading hair dryer with half of the noise.
 
With its U-shaped end cap design, airflow is increased resulting in a reported 50% faster dry time. The vertical mounted centrifugal fan makes this possible by maximizing speed and using energy efficient technology.
 
The Revlon QuietPro comes in two finishes: raspberry and teal. It will be available at Wal-Mart and Ulta stores in March with a suggested retail price ranging from $29.99 to $34.99.

 

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Got2b develops new texturing powder for perfectly tousled locks

BY Antoinette Alexander

IRVINE, Caif. — Styling brand Göt2b has introduced its new Göt2b Powder’ful Back 2 Bed Texture powder, a styling powder that promises to deliver just-rolled-out-of-bed, perfectly tousled locks.
 
The new product comes on the heels of the release of Göt2b Powder’ful volumizing styling powder. The new weightless texturizing powder is designed to create an effortlessly natural, tousled look in 10 seconds flat. The powder delivers flexible control and a satin matte finish.
 
Göt2b Powder’ful Back 2 Bed Texture powder has a suggested retail price of $5.99 is available as of February at Walgreens, CVS, Rite Aid, Ulta and Meijer locations.
 

 

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Tresemme, actress Nikki Reed takes viewers backstage at Mercedes-Benz Fashion Week

BY Antoinette Alexander

NEW YORK — Hair styling brand Tresemmé has announced its latest fashion-infused endeavor: Tresemmé Style Setters.

The multi-phase digital series, featuring “Twilight” star Nikki Reed, premieres on the Tresemmé YouTube channel this week. This series takes consumers backstage at Mercedes-Benz Fashion Week to reveal the latest hair trends and stylist secrets straight from the fall 2012 collections of designers including Tracy Reese, Charlotte Ronson and Rebecca Minkoff.

The first nine episodes of Tresemmé Style Setters will take viewers on a journey illustrating the energy and anticipation behind the scenes at Mercedes-Benz Fashion Week. Reed will share her personal perspective on the creative process as well as her conversations with Tresemmé stylist Jeanie Syfu, and the fashion designers.

In partnership with Alloy Digital and Mindshare Entertainment, Tresemmé grants women an inside look at the preparation leading up to Mercedes-Benz Fashion Week and throughout the season. The eight month-long program, delivering 32 original episodes, will follow the activity backstage at Mercedes-Benz Fashion Week Fall 2012 straight through to the Spring 2013 show with footage of the creative and collaborative process behind creating the looks that make it down the runway.

Viewers also will get the chance to see how the runway looks are interpreted and infused into every day fashion and hair trends throughout the year when the series makes stops at select fashion and music events across the country. Accompanying Tresemmé Style Setters will be “how-to-videos” featuring Tresemmé stylists Tyler Laswell and John D., who will walk women through a step-by-step process to recreate the runway-inspired looks at home.

Tresemmé has been the official hair care sponsor at Mercedes-Benz Fashion Week for eight consecutive seasons. Mindshare Entertainment and Alloy Digital produced the series in conjunction with Generate Studios, Alloy’s in-house production division.

 

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