BEAUTY CARE

New Revlon Laser Brilliance styling tools hit market

BY Antoinette Alexander

EL PASO, Texas — Specifically created to style hair without the damaging effects is the new Revlon Laser Brilliance line of styling tools.

The Laser Brilliance dryer, straightener and curling iron have lighted chambers near their styling surfaces, which emit infrared heat during the styling process to help hair preserve its natural moisture while minimizing frizz. Each time the tools are used, the hair texture is improved, according to the manufacturer.
 
The technology heats and styles hair from the inside out, reinforcing the cuticle for increased softness and shine in a fraction of the time.
Revlon Laser Brilliance styling tools also incorporate ceramic and ionic benefits for evenly distributed heat that maximizes styling performance and creates shine.
 
The Revlon Laser Brilliance line launched exclusively at Ulta stores in August, followed by Walmart, Target and Harmon’s in September. The suggested retail price ranges from $24.99 to $29.99.

 

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Jergens supports Global Shea Alliance, creates video on lives of women in West Africa

BY Antoinette Alexander

NEW YORK — Shea butter is renowned for its moisturizing benefits and its power to improve the lives of women in West Africa, where women are solely responsible for the harvesting of the ingredient. KAO USA’s Jergens skin care has stressed its commitment to uplifting these women and their families by purchasing the shea butter from them and infusing it the new Jergens Shea Butter collection.

The Jergens skin care team visited these women in their native Ghana and shot a video chronicling their role in the shea industry. To voice the video, Jergens skin care turned to award-winning actress Taraji P. Henson. The video provides a personal look inside the daily lives of the women who collect and harvest shea nuts that eventually become shea butter.

The video also highlights Jergens skin care’s support of the Global Shea Alliance, which seeks to empower more than 16 million women who collect shea nuts and make shea butter across Africa. Jergens skin care is pledging a donation to the Global Shea Alliance to support the empowerment of women in West Africa. And the brand has announced that its shea products will bear limited edition "Celebrating Women’s Radiance" packaging.


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P&G, Hispanic Dental Association Foundation support next generation of dental professionals

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral Health Group (Crest) and the Hispanic Dental Association Foundation have announced the recipients of their annual scholarship program on the first day of the Hispanic Dental Association Annual Meeting, which brings together the largest gathering of U.S. Hispanic oral health professionals.

These scholarships were awarded to 16 entry-level U.S. Hispanic students who have been accepted into an accredited dental, dental hygiene, dental assisting, or dental technician program. Each of these individuals was judged on their demonstration of scholastic achievement, community service, leadership skills and commitment to improving health in the Hispanic community.

 “We are proud to have partners, like Crest, who help us honor these worthwhile individuals who will go on to positively influence the Hispanic community,” stated Sarita Arteaga, president of the HDAF. “As we celebrate Hispanic Heritage Month, it is only fitting that we put the spotlight on the next generation of dental professional leaders who are already making an impact in their communities.”

To be considered for the scholarship, each of the winners had to fill out an application that spoke to their community service, leadership, extracurricular activities, honors, work experience and write an essay on they career goals. Through the essay portion, the winners were asked why they wanted to be a dental professional, how they will help to improve their community and what the scholarship would do to help them in attaining these goals.

In addition to providing scholarships to the next generation of Hispanic Dental professionals, Crest and the HDAF have set out to correct misperceptions U.S. Hispanics face when it comes to their oral health. This year, during Hispanic Heritage Month and beyond, both Crest and the HDAF are focusing on the next generation of Hispanic dental professionals, not only by awarding these 16 scholarship winners, but by partnering with Univision at their annual Feria Es El Momento, on Oct. 5, to teach Hispanic families about the importance of oral care and how to become a dental professional.

“At Crest, we feel it is imperative to continue this partnership with the HDAF in support of the U.S. Hispanic community,” stated Wanda Vides, assistant brand manager for Crest. “Through our ‘Hispanics Open Up About Oral Health Care’ survey, we found that approximately 6-in-10 Hispanics feel that a higher representation of Spanish-speaking and Hispanic dental professional would help them ‘a lot’ in achieving and maintaining better oral health. This is why we want to help foster the next generation of dental professionals through this scholarship program.”


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