HEALTH

New report details scope of counterfeit drugs worldwide

BY Alaric DeArment

NEW YORK — A coalition of organizations that includes major retail pharmacy and drug manufacturing groups is warning consumers against purchasing drugs from foreign, online outlets.

The Partnership for Safe Medicines analyzed a report from the Group of 8 about rogue online drug outlets that shows 4,000 of the 18,000 outlets under investigation were tied in some way to Canada; 70,000 fake prescription drugs were discovered in the secure supply chain in the United Kingdom, and 30,000 doses remain unaccounted for; France confiscated 1.2 million doses of fake aspirin hidden in tea last year; Germany found more than 100 outlets offering illegally imported counterfeit cancer drugs in 2010; a Russian network called Glavmed is known for posing as Canadian drug stores and is one of the top-three sources of online antivirus scams.

The PSM includes such organizations as the National Association of Chain Drug Stores, the National Community Pharmacists Association, the American Pharmacists Association, the Pharmaceutical Research and Manufacturers of America, the Generic Pharmaceutical Association and the Biotechnology Industry Organization, among others.

The risk of counterfeit and adulterated drugs finding their way into the supply chain is a major reason why the Food and Drug Administration bans importation of drugs into the United States. Still, a new law in Maine would allow importation of drugs from certain Canadian sellers. The city government of Portland, Maine, has for many years imported drugs from a company called CanaRx.

 

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HEALTH

Menasha Packaging wins 13 design awards at Shopper Marketing Expo

BY Alaric DeArment

NEENAH, Wis. — A company that makes packaging for manufacturers ranging from food companies to drug makers has received more than a dozen awards at a marketing exposition in Chicago.

Menasha Packaging announced that it won 13 Design of the Time Awards at the 2013 Shopper Marketing Expo, including three gold, two silver and eight bronze awards in the drug store, mass-merchandise, specialty and supermarket channels. The DOT Awards recognize creative in-store activation tactics and campaigns.

"We are honored to receive 13 DOT Awards since they recognize in-store solutions’ key role in shopper marketing," Menasha Packaging Dennis Bonn said. "Our team works hard creating innovative, engaging and effective in-store and at-retail displays for our consumer packaged goods and pharmaceutical customers."

The displays that won the gold awards were Kraft S’Mores Half Pallet Display, for Kraft Foods; Cepacol Sensations Launch PDQ Display, for Reckitt Benckiser; and the Sharp 80 Display, for Sharp Electronics. The field included nearly 50 competitors and more than 120 total finalists. Menasha took home the second-highest number of awards of any company.

 

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P&G partners with world champion skier to encourage Americans to power through cold-cough season

BY Rebecca Haughey

CINCINATTI — Procter & Gamble’s DayQuil and NyQuil are partnering with U.S. Alpine skier Ted Ligety this cold-cough-flu season, as he prepares for a chance to compete in the Sochi 2014 Olympic Winter Games in Russia.

This winter Ligety will be spreading the message of using Vicks DayQuil & NyQuil to relieve cold symptoms and "power through anything winter throws at them." The new partnership with Ligety is part of a long-standing Vicks and P&G sponsorship of the Olympics.

“We are excited to be working with world class athlete, Ted Ligety, and while it is obvious he has no time for a sick day in his training, Vicks understands that no American has time for a cold to slow them down, either,” said Dave Tomasi, Vicks North America marketing director. “Harsh winter weather conditions can be brutal for anyone with a cold, and our hope is that all suffering will turn to both DayQuil & NyQuil to  help them fight their worst cold symptoms this season.”

Consumers can visit NyQuil’s Facebook page to follow Ligety as he trains in preparation for the Olympics.

 

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