New products provide value-added benefits
Sales of facial anti-aging products continued to slip — perhaps as consumers continue to watch their spending or try to navigate the inundated anti-aging market — while sales of facial moisturizers experienced an uptick, according to data from SymphonyIRI Group.
Sales of facial anti-aging products for the 12 weeks ended Oct. 7 slipped nearly 2% at total U.S. multi-outlets, which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries, and select club and dollar retail chains, according to SymphonyIRI. Sales of facial moisturizers rose about 3.5% during that same period.
Looking to drive sales at retail, manufacturers continue to churn out products that promise to deliver added benefits and greater results.
One example is Vichy Laboratoires, which launched in October its new Normaderm Total Mat moisturizer to target all causes of shine — even sweat — for an eight-hour clean-skin feeling. Normaderm Total Mat is designed to produce an immediate and lasting matte effect by absorbing excess sebum and sweat on the skin. It contains salicylic acid in a 0.5% concentration as an exfoliating agent. Normaderm helps to unclog pores and clear imperfections, and has a retail price of $24.50.
Vichy also launched in October its new ProEven Daily Eye Corrector to target all signs of dark circles and uneven tone while addressing excess melanin at the skin surface for a more unified and rejuvenated appearance. ProEven Daily Eye Corrector has a price of $39.50.
Boots No7, which is celebrating its 77th anniversary, is shaking up the typical three-step daily skin care routine with the introduction of a new two-step cleansing and moisturizing system — No7 Beautiful Skin — that eliminates the need for a toner. In addition, the brand continues to focus on anti-aging with a new range for mature skin — No7 Lift & Luminate — that includes day, night and eye creams.
Boots brand products are available in the United States at Target, Target.com, ShopBootsUSA.com and Drugstore.com, with select No7 skin care in Ulta Beauty.
In addition, Specific Beauty — a skin care brand developed by Dr. Heather Woolery-Lloyd, a certified dermatologist who focuses on “multihued skin tones” — has expanded its portfolio with the new Professional Moisture Complex. The patented, paraben-free moisture complex works to hydrate, calm, soothe and brighten the skin. The manufacturer’s SRP is $19.99.
The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.
Salon looks for less
NEW YORK — Marrying its successful Salon Effects real nail polish strips with the popular gel polish, Coty’s Sally Hansen brand has once again brought innovative technology to the mass market with its new Salon InstaGel Strips.
The breakthrough technology, which is excusive to Sally Hansen, features UV-cured real polish appliqués. How it works: Cleanse nails and apply the nail polish strips, then apply the gel top coat. Cure nails under the Mini LED light and swipe nails with the cleaning pad. The strips are available in 16 solid colors and eight designs.
As previously reported by Drug Store News, dollar sales of nail care products in the mass market is expected to reach $2 billion in 2016, according to the recent “The Nail Care Market in the U.S.” report from market research firm Packaged Facts. Contributing to the explosive growth of the category: DIY professional-effect nail products.
Skin care gets manly
Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.
“While the market is still marginally skewed toward men’s shaving — 51% of the total category in 2011 — the landscape is gradually changing, with men’s toiletries predicted to take over in 2013 and contribute double the revenue of men’s shaving in the period between 2012 and 2016. Deodorants still lead toiletries in absolute value terms, with large reliance on Latin America; however, skin care has proven the most dynamic, putting up double-digit growth in five consecutive years and adding an extra $2 billion to the global beauty market since 2006,” stated Irina Barbalova, global head of beauty and personal care research at Euromonitor International, in a recent article on “Men’s Changing Beauty Habits.”
Echoing the sentiment, research firm the NPD Group, which tracks prestige beauty data, released in late August results on the men’s skin care market and found that men’s skin care sales rose 6% year to date (January through July 2012), compared with the year-ago period, generating $45.5 million. NPD also found that at least 7-out-of-10 men are buying skin care products for themselves.
“The growth in men’s skin care sales echoes the strong performance in the overall prestige beauty market,” stated Karen Grant, NPD Group’s VP and senior global industry analyst, in releasing the data. “As seen in many beauty departments, products like facial moisturizers and eye treatments can be found next to the basic bar soap and shaving cream.”
High-performing subsegments, according to NPD, included facial moisturizers (up 7%); eye treatment (up 16%); all other body, such as deodorants, body supplements and body sprays (up 13%); body cleansers (up 16%); and all other face products, such as face supplements and whitening treatments (up 30%).
Meanwhile, manufacturers are taking note of the trend and further bolstering the segment with innovative launches.
For example, Recipe for Men, a Scandinavian skin care line for men, was recently named the “2012 BeautySage Select” by Dr. Mehmet Oz’s YouBeauty at Cosmoprof Las Vegas. It was singled out among more than 20 emerging brands. The men’s collection includes anti-shine moisturizer, oil-removing facial cleanser and scrub, under-eye patches to lighten dark circles and an under-eye gel.
YouBeauty is a website created by Dr. Oz and Dr. Michael Roizen in July 2011 to explore the link between health and beauty.
In addition, Rex Skin Care is promoting its men’s skin care line, which was developed by medical specialists and formulated to battle the effects of sun damage, stress, age and the environment.
The Rex Skin Care line includes a vitamin C moisturizer, matte finish serum and Instant Impact light concealer, which are packaged in cigar tubes, making them portable and convenient. While each can be used separately, the Elite Collection contains all three products in a vintage-inspired cigar box and a handcrafted black-leather-and-cedar-lined cigar case, which is easy to carry in a briefcase, carry-on or gym bag.
“With substantial growth in a number of smaller categories, it seems that men are stepping out of their comfort zone even further to try the latest skin care innovations,” NPD’s Grant added. “Men are purchasing [everything from] toners and clarifiers to brightening specialists and ‘In Sun’ protection products, making it quite an interesting time for men’s grooming products.”
The article above is part of the DSN Category Review Series. For the complete Men’s Grooming Buy-In Report, including extensive charts, data and more analysis, click here.