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New product allows storage of smartphones, cards, cash, keys in one place

BY Alaric DeArment

DEERFIELD, Ill. — A new product is designed to allow people to carry their smartphone, money, photo ID, credit card and key in one container, and the company is giving thousands of them away for free as part of a limited-time offer.

Grab N Go Band said it would give one free band for everyone who signs up at its website, and the final number of giveaways is limited only by the number of backers of the associated Kickstarter campaign.

"I’m confident that we will surpass our funding goal, but I still want to increase awareness of this one-of-a-kind minimalist product," creator Danny Wilk said. "Every day, I see people fumbling with a wallet in one hand and a smartphone in the other. I asked myself, how much stuff does a person really need when going to the gym, walking the dog or stopping by the store? That got me thinking about how to improve the concept of the minimalist wallet."

 

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R.MURRAY says:
Oct-29-2013 05:29 pm

Yes and it is called a purse, male or female; like really?

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CVS’ Rob Price talks to Yahoo! Finance about myWeekly Ad

BY Antoinette Alexander

WOONSOCKET, R.I. — With the excitement of the launch of CVS/pharmacy’s new myWeekly Ad still in the air, SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance’s Big Data Download to discuss the importance of the digital circular.

Powered by the robust data derived from CVS/pharmacy’s ExtraCare loyalty program, the myWeeklyAd, which enables the retailer to deliver personalized weekly promotions to loyalty members, is a clear demonstration of the company’s increased focus on personalization, as discussed in the Oct. 14 issue of Drug Store News story "CVS/pharmacy’s path to personalization." 

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Target introduces shopping resources for holiday season

BY Alaric DeArment

MINNEAPOLIS — A new store pickup program and price matching are among the ways Target is looking to attract customers during the holiday shopping season, the mass merchandise retailer said Thursday.

Target is introducing the new pickup program, which began rolling out in select stores this month and will be available nationwide by Nov. 1. The program allows customers to buy items online or through their mobile devices and then pick them up the same day at a Target store where the item is in stock.

Meanwhile, under the price-matching policy, customers who buy an item at Target between Nov. 1 and Dec. 21 and then find it for cheaper on Target’s website, a local competitor’s printed ad or at select online retailers can have the price matched by Target.

The retailer also is highlighting "Best.Party.Ever," for which it is partnering with event planner David Stark to offer a party-planning resource on Pinterest, as well as the Cartwheel online savings app, which it launched in May. Cartwheel allows useres to choose from hundreds of offers, including holiday gifts like toys, electronics, entertainment and personalize their savings.

 

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R.MURRAY says:
Oct-29-2013 05:27 pm

Marketing this old idea of course is the key. A good many large box along with Mom & Pops have done this for many years. It should work very well with the correct approach. Nice move...

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