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New party cup can be used again and again

BY Allison Cerra

WOODRIDGE, Ill. — Trudeau has debuted the Reusable Party Cup.

Reminiscent of the red plastic cups that frequently make appearances at festivities across the country, Trudeau’s reusable cup seeks to echo the same sentiment without affecting the environment.

"We are very enthusiastic and proud to be manufacturing our new reusable Red Party Cup," Trudeau USA EVP Marty Armstrong said. "Americans across the country can continue to celebrate and reuse their personal Red Party Cup over and over again while also saving the environment."

The Red Party Cup by Trudeau is available as a single cup, a 4-pack, and 6-pack. Trudeau is offering 72-count floor stands and 60-count round bin displays for merchandising at retail. The suggested retail price for a single cup will be $5.99 and product will be available in stores nationwide and online at ShopTrudeau.com in August. The cup will be the first product in a complete Party Collection by Trudeau. The Trudeau reusable cup soon also will be available in blue, yellow and green and will include an easy peel-off nametag for personalizing.

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BelVita boosts breakfast line with new flavors

BY Allison Cerra

EAST HANOVER, N.J. — Kraft Foods has added new flavors to a breakfast line marketed under its BelVita brand.

BelVita breakfast biscuits now are available chocolate and cinnamon brown sugar varieties. The current lineup includes blueberry, golden oat and apple cinnamon varieties.

"Research shows that Americans struggle to find the time to eat a nutritious breakfast. They are looking for easy ways to fit this important meal into their hectic mornings," Kraft Foods brand manager Pamela Goldberg said. "We are thrilled to introduce chocolate and cinnamon brown sugar BelVita breakfast flavors into the morning routine just as families are getting ready for the busy back-to-school season."

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iSatori expands meal replacement bar line

BY Allison Cerra

GOLDEN, Colo. — iSatori’s Eat-Smart bar line now includes a new flavor.

The frosted cinnamon caramel crunch Eat-Smart bar is gluten-free whey protein meal-replacement bar that contains 27 g of protein.

For more information about the line, visit iSatori’s website. Retailers interested in carrying Eat-Smart bars should contact Europa Sports at 1-800-447-4795, or visit EuropaSports.com.

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