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New OxiClean 2in1 boosts stain-fighting detergent

BY Jason Owen

EWING, N.J. — OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

New OxiClean 2in1 Stain Fighter plus Color Safe Brightener is designed to preserve the color of clothes. When added to the wash, it has 40% more brightening power than detergent alone, and oxygen stain-fighting abilities that reach deep into fabric fibers to quickly and safely break up messy stains, from dirt to perspiration, grease and more, according to the company.

OxiClean 2in1 Stain Fighter plus Color Safe Brightener is available in two varieties, liquid and Power Paks, to meet individual laundry needs.

Available in grocery stores nationwide, as well as Target and Walmart. For more information, please visit OxiClean.com.


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Bartell Drugs to appear at Seattle diabetes expo

BY Alaric DeArment

SEATTLE — Bartell Drugs will play a prominent role at a diabetes expo in Seattle this weekend, the retail pharmacy chain said Wednesday.

Bartell said it would participate at the American Diabetes Association Seattle Expo on Saturday, at the Washington State Convention Center. The expo will provide free health screenings and consultations, cooking demonstrations, expert presentations, product and service exhibitors and more. Bartell pharmacists will provide hemoglobin A1C testing, blood glucose, blood pressure, cholesterol and body mass index screening, as well as foot exams.

"There are more than 25 million children and adults who are living with diabetes, so it’s likely all of us have a family member of friend touched by this disease," Bartell director of pharmacy operations and clinical services Billy Chow said. "The expo is a great opportunity to learn more about your health, whether you have Type 1 diabetes, Type 2 diabetes, pre-diabetes or just want to live healthily."

 

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Duane Reade launches mobile app for iOS devices

BY Michael Johnsen

NEW YORK — Duane Reade on Wednesday announced the launch of its first mobile application for iOS devices. The free app, available in the iTunes store, will facilitate and further enhance customer access to Duane Reade’s pharmacy services, photo printers, prescription refills, Balance Rewards offers, account information and in-store maps.  

“The auspicious introduction of our Google Niantic Labs Ingress mobile gaming collaboration and now an unveiling of the Duane Reade branded retail mobile application, reinforces our commitment to be relevant on digital mediums where our customers are dedicating most of their time today,” stated Calvin Peters, online/PR Manager for Duane Reade. “Our mobile application framework is entirely based on the award-winning Walgreens mobile app and will prove essential to providing our on-the-go customers with efficient pharmacy, photo and loyalty reward tools right at the palm of their hand.”

As a part of the drug store chain’s effort to drive omni-channel engagement and loyalty, Duane Reade has significantly expanded its digital and social media initiatives to include comprehensive retail social amplification programs, which have played an integral role in procuring strategic consumer-generated media. These programs are a key factor in Duane Reade’s extensive Twitter community growth from 15,000 to more than 390,000 followers in 7 months. 

The app is part of Duane Reade’s continued commitment to bolster customer experience and live by its New York Living Made Easy principles.               

The app features several innovative tools that include:

  • Users who have upgraded to iOS6 can connect their Balance Rewards account to Passbook;

  • Select a preferred Duane Reade or Walgreens location and when the shopper near that store, Passbook will auto display their Balance Rewards card;

  • Refill by scan and/or refill reminders;

  • Choose pictures from an iPhone album or Facebook to print and pick up at a local Duane Reade or Walgreens — no log-in or account required;

  • Edit photos using filters and a variety of editing tools;

  • View in-store floor maps; and

  • Find the nearest Duane Reade or Walgreens and filter search results based on store type.


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