BEAUTY CARE

New oral care line for babies hits market

BY Antoinette Alexander

NEW YORK — Looking to help keep babies’ teeth and gums healthy, dental care industry professional and mother of three, Kasey Pitillo, has created Happy Teeth, a line of gentle and natural dental products.

“When I had my first baby, I was astounded by the lack of information available regarding infant oral care and the ways to prevent tooth decay,” stated Pitillo, “So, I put my 13 years as a dental industry professional to work to develop a new solution. I knew we had the opportunity to make a big difference.”
 
The Happy Teeth line includes a natural, non-fluoridated baby toothpaste, Pure Baby toothbrush by Radius, and the Complete Pack with toothbrush and toothpaste. Additional products to be launched include Happy Teeth Tiny Tooth and Gum Wipes.

The toothpaste has no harsh abrasives, no artificial preservatives, flavors or colors, and it includes Xylitol, an all-natural sweetener that has been proven to help prevent cavities.

Furthermore, the GetHappyTeeth.com website features a free resource center that offers parents and caregivers tips on how to have fun with their baby while cleaning tiny teeth and gums. Some of the interactive tools include the How to Make Tiny Teeth Happy Teeth e-book, educational videos and a downloadable sing-along song and music video.

“The first-step to help prevent childhood tooth decay is to educate new parents about the importance of keeping baby’s teeth and gums clean, the second step is having the right products for this very special stage, and the third step is making it fun for the entire family to get involved,” Pitillo said. “If we can make it fun and easy to instill great dental care habits in our kids right from the very start, we can absolutely make a dramatic difference in the incidence of tooth decay in the country.”

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D.BIERNBAUM says:
Nov-15-2013 06:17 pm

I would like to congratulate Kasey Pitillo. I have helped launch SO many oral care brand over the years, including some amazing children's oral care brands, and so I have a lot of appreciation for this segment! www.biernbaum.com

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IT Cosmetics co-founder, CEO named 2013 E&Y Entrepreneurial Winning Woman

BY Antoinette Alexander

JERSEY CITY, N.J. — Ernst & Young LLP has named IT Cosmetics (Innovative Technology Cosmetics) co-founder and CEO Jamie Kern Lima as a 2013 Entrepreneurial Winning Woman.

Kern Lima is one of 12 winners of the 2013 Entrepreneurial Winning Women competition, which is part of the Entrepreneur of The Year Awards. It is a national leadership program designed to help accelerate growth of high-potential businesses founded by female entrepreneurs. The winners are selected by a panel of independent judges from a pool of thousands of candidates nationwide.

Prior to launching the prestige color cosmetics line in 2008, Kern Lima spent several years as an award-winning TV news anchor, where having to look awake and perky for the 5 a.m. news inspired many of her problem-solving products.

IT Cosmetics has received multiple industry awards, including more than 200 press placements in prestige beauty and consumer magazines and TV segments. IT Cosmetics is sold in Ulta Beauty stores and can be found on QVC, The Shopping Channel Canada and others, and recently partnered with Guthy-Renker to develop an infomercial set to launch in 2014. IT Cosmetics has garnered more than $70 million in retail sales in 2013 and, according to the company, is on track for continued growth in 2014.
 
Launched six years ago, the EY Entrepreneurial Winning Women program aims to help women entrepreneurs whose companies show potential to scale big and become market leaders. According to an independent assessment by Babson College, the program is working. Participant companies have an average growth of nearly 50% per year and a corresponding 26% average growth in the number of jobs they provide.

Once selected, the entrepreneurs participate in an ongoing, customized program designed by EY to catalyze their companies’ growth by building and fostering critical relationships, enhancing leadership skills, expanding business acumen and providing increased visibility.

The Entrepreneurial Winning Women program is conducted in collaboration with several organizations that encourage the development of women-owned businesses, including the Women Presidents’ Organization, the Women’s Business Enterprise National Council, the National Association of Women Business Owners, The Committee of 200, the Kauffman Foundation and Babson College’s Center for Women’s Leadership.

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New men’s grooming tool tackles sharp facial hair

BY Antoinette Alexander

NEWPORT BEACH, Calif. — Many women may think that facial stubble on her guy is sexy but that same stubble can also wreak havoc on her skin. Enter The Soft Goat.

This new men’s grooming tool utilizes a hypoallergenic pad to dull sharp edges of facial hair left behind by trimming and shaving. The result: Sexy stubble that is soft to the touch.

"Facial stubble is the most controversial topic when it comes to men’s grooming and sex appeal, primarily because of the negative scratchy effects it has on loved ones," explained Mike Finfrock, who founded The Soft Goat in 2011. "After personally experiencing this with my own girlfriend’s face, I set out to find a solution. Due to the lack of effective alternatives on the market, I created The Soft Goat."

The Soft Goat includes three hypoallergenic pads and retails for $11.99. The product is sold worldwide, with the majority of orders from the United States, U.K., Canada, Australia, Germany, Ireland and Norway. The Soft Goat is currently available directly at TheSoftGoat.com as well several online retailers including Amazon.com.

The Soft Goat is specifically designed for use by men but Finfrock is developing its female counterpart — Soften Her. Similar to The Soft Goat, Soften Her is intended to soften and exfoliate between hair removal sessions.

 

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