New OPI limited edition nail lacquer collection inspired by Ford Mustang
LOS ANGELES — OPI Products, a subsidiary of Coty Inc., and Ford Motor Co. have announced a collaboration featuring the iconic Ford Mustang. The popular pony car — which celebrated its 50th anniversary in April — serves as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July.
“OPI is thrilled to partner with one of the world’s top automotive companies in celebrating 50 years of Ford Mustang,” stated Suzi Weiss-Fischmann, OPI co-founder and EVP. “For women, cars and nail lacquer offer a way to express personality. This new collection will deliver elements of sophistication, luxury, power and style fitting for both OPI and Mustang consumers.”
The collection’s hero shade, Race Red, is a tribute to one of Mustang’s most iconic colors.
“Ford Mustang inspires passion like no other car, and we are excited to be working with OPI on an exclusive collection that captures the spirit of our iconic car,” added Melanie Banker, Mustang marketing manager. “There is no better way to express Mustang’s bold personality and the excitement it creates than through color.”
Organix-South unveils new XyliVita oral care line
BOWLING GREEN, Fla. — Organix-South has created a new line of oral care products called XyliVita, with several offerings being rolled out over the next four months.
The first product in the line to be launched is a toothbrush with a handle that is made from 100% biodegradable recycled materials. The XyliVita toothbrush uses the finest nylon bristles to gently massage gums, with an angled design that helps users get to all those hard-to-reach places, the company stated. In addition, the new toothbrush has been certified as cruelty free.
“At Organix-South, we are committed to taking care of the environment so we continue to offer products that are good for you and good for the Earth,” stated Autumn Blum, Organix-South’s founder and formulating chemist. “XyliVita toothbrushes are environmentally friendly and offer the kind of quality that our consumers demand.”
Later this summer, Organix-South will be adding toothpaste, mouthwash and gum — all sweetened with Xylitol — to the XyliVita oral care line. Xylitol’s benefits include prevention of cavities, dental plaque, dry mouth and bad breath, along with its unique ability to remineralize tooth enamel. Xylitol has the same approximate sweetness as table sugar but with one-third less calories, the company stated.
“Oral care is becoming our specialty at Organix-South,” added Blum. “We have solutions for a wide range of issues and preferences.”
La Bella unveils new logo, packaging design
STAMFORD, Conn. — Hispanic beauty brand La Bella has unveiled a new product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design.
The new packaging and logo initiatives reflect a more modernized approach for the brand and will begin rolling out in the coming months in various retailers, including Walmart and Target.
"We are excited to unveil the upgraded look for the La Bella brand," stated Jocelyn Yuan Riddle, VP of marketing Newhall Labs. "The new logo and packaging will add consistency across the entire product line, providing loyal and new customers a more aspirational and feminine aesthetic. The much-loved natural ingredient-based formulations will remain consistent to meet the needs of Latinas and their families."
In addition to the new packaging and logo being more versatile, the new appearance was designed to give the brand a more contemporary and updated look. The packaging emphasizes the natural ingredients and is set to be fully bilingual in English and Spanish to resonate with Hispanic consumers.