New no-touch thermometer to hit store shelves this summer
BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.
The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.
In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.
She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."
Metabolife supplement with vitamin D3 premieres at Natural Products Expo West
ANAHEIM, Calif. Metabolife on Saturday launched Metabolife Green Tea + Vitamin D3 at the Natural Products Expo West as part of the brand’s focus on health and wellness.
Vitamin D3 is important to maintaining a healthy body by increasing calcium absorption.
“Weight management has always been the core of the Metabolife brand, but our responsibility to health and wellness doesn’t stop there,” stated Niki Simoneaux, brand manager for Metabolife. “Our new Metabolife Green Tea + Vitamin D3 provides all-natural wellness support to help us reassure our customers that their health is our first priority when it comes to weight management.”
The new product will be available to ship to retailers this month.
Professional Therapy MuscleCare launches topical pain relievers
NEW YORK Professional Therapy MuscleCare on Monday announced the launch of a line of topical analgesics into the mass channels with distribution deals inked for Duane Reade, CVS.com and Amazon.com.
The initial launch include two topical analgesics — topical Professional Therapy MuscleCare extra-strength roll-on gel and Professional Therapy MuscleCare ointment — provide long-lasting, all-natural relief from pain, both acute and chronic muscle injury strains/spasm, and joint arthritis. The products contain camphor and menthol to relax tissue, increase the flow of healthy blood and nutrients in order to reset the muscle to its normal resting length and promote healing.
“The topical pain relief industry has long been lacking in safety and efficacy, and I have gone to great lengths and conducted a thorough clinical study to change that,” stated Chris Oswald, CEO of Professional Therapy MuscleCare.
The retail price is $19.99 for the roll-on gel and $25.99 for the ointment.