New no-touch thermometer to hit store shelves this summer
BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.
The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.
In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.
She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."
Metabolife supplement with vitamin D3 premieres at Natural Products Expo West
ANAHEIM, Calif. Metabolife on Saturday launched Metabolife Green Tea + Vitamin D3 at the Natural Products Expo West as part of the brand’s focus on health and wellness.
Vitamin D3 is important to maintaining a healthy body by increasing calcium absorption.
“Weight management has always been the core of the Metabolife brand, but our responsibility to health and wellness doesn’t stop there,” stated Niki Simoneaux, brand manager for Metabolife. “Our new Metabolife Green Tea + Vitamin D3 provides all-natural wellness support to help us reassure our customers that their health is our first priority when it comes to weight management.”
The new product will be available to ship to retailers this month.
CRN refutes claims made in Reader’s Digest article about vitamins, supplements
WASHINGTON The Council for Responsible Nutrition on Friday issued a response to a recent article in the April 2010 issue of Reader’s Digest magazine, which suggested that advice to take vitamins is a “folk tale.”
CRN pointed to an updated position paper issued in December by the American Dietetic Association, which states dietary supplements can help Americans better reach recommended consumption of nutrients, as just one affirmation as to the importance of supplementing.
“The reality is that vitamins and other dietary supplements play an important role — along with other smart choices such as healthy diet and exercise — in helping promote and maintain overall health and wellness,” stated Douglas MacKay, CRN VP scientific and regulatory affairs. “The [Reader’s Digest] article fails to put the science into perspective, cherry-picking through the scientific literature and, as the article concludes, providing ‘the Reader’s Digest Version’ to what should be a more thorough explanation of the role of vitamins.”